For ecommerce brands
Ecommerce growth on Mobile web, TV, and your product catalog
Sync Shopify orders, render catalog video automatically, reach site visitors on every selected channel, and expand with lookalikes built from your best customers.
Built for Shopify stores, specialty retail, DTC brands.
$60 starter credit for new business accounts. No contracts. Pause anytime.
Free campaign intelligence brief
Paste your website. We classify your market and recommend a daily budget from published industry Search benchmarks.
How does ecommerce brands advertising work on Waverunner?
Waverunner helps ecommerce brands advertise on Mobile web and TV with Catalog Video, Shopify webhook sync, Google and Meta for cart abandoners, and lookalikes seeded from purchasers. Product feeds drive fresh creatives while first-party pixels attribute revenue back to each campaign.
Industry snapshot
What Shopping, Collectibles & Gifts advertisers face in Search
Published industry medians for planning context. Use them to size a daily budget, not as a forecast of Waverunner delivery.
Median Search CPC
$4.14
Median Search CPL
$49.40
Competition
Moderate
Suggested daily budget
$30.00–$37.05
Typical learning window about 14 days; clearer signal around 30 days at the suggested default of $30.00/day.
Industry Search benchmarks, WordStream by LocaliQ 2026. Source.
Planning aid, not a delivery contract. Figures are published industry Search medians, not Waverunner results.
How does Catalog Video work for online stores?
Connect your product feed and Catalog Video renders short video units per SKU with price and variant labels. When inventory or sale pricing changes, Mobile web placements refresh without manual design work. Out-of-stock items pause automatically so ad spend does not send shoppers to broken pages or stale checkout flows.
Open Catalog on your business and connect a product feed with images, prices, and availability.
Catalog VideoCan Shopify stores send purchase data for ad optimization?
Shopify webhooks push order and checkout events into Waverunner so conversion rules fire on completed purchases, not just add-to-cart clicks. Hashed customer records from those orders can seed Google, Meta, and lookalike audiences you own. The integration stays on your storefront domain without sharing admin passwords or theme editor access to third parties.
Install the tracking snippet through Shopify, Webflow, or your tag manager following the docs checklist.
Tracking setupFree shipping over $75 today
Best-selling bundles restocked weekly. Checkout in under a minute with Shop Pay.
Shop bestsellersHow should ecommerce brands reach site visitors on every selected channel?
Ads across Mobile web, Google, and Meta reach shoppers who viewed product or cart pages but did not buy, showing the exact SKU they browsed when possible. Pair static catalog units with short social video cutdowns for high-AOV items. Frequency stays bounded so prospects see a reminder, not an endless loop that trains them to ignore your brand.
Cart abandoners and product browsers meet Google and Meta under each persona once those channels are Live.
AudiencesStill thinking about the trail kit?
Your cart qualifies for 15% off through Sunday. Only six kits left in your size.
Complete orderWhen do buyer lookalikes make sense for DTC brands?
After you accumulate a few hundred purchasers, lookalike audiences find Mobile web users who resemble your best customers by behavior and purchase patterns. Seed from high-LTV buyers or repeat orderers rather than one-time discount hunters. Lookalikes expand Mobile web reach once you have enough buyers, keeping cold prospecting separate from people who already know your brand.
Upload or sync hashed customer lists, then enable lookalike expansion from the Audiences panel.
AudiencesGear tested on real trails
Watch how our latest shell handles Pacific Northwest rain before you choose a size online.
Shop the collectionGetting started
How ecommerce brands launch in 3 steps
- 1
Connect your store and catalog
Link Shopify webhooks, connect Catalog Video, and confirm product feed fields map to ad templates.
- 2
Launch prospecting and Google and Meta
Approve Mobile web and TV creatives, set a daily budget, and enable ads on Google, Meta, and other selected channels for viewers and cart abandoners.
- 3
Seed lookalikes and read ROAS
Build lookalikes from purchasers, watch revenue in the performance dashboard, and shift budget toward SKUs with margin headroom.
Illustrative campaign
A Shopify DTC brand with heavy cart abandonment
Example only. Real campaigns are built from your website, personas, and daily budget.
Compare options
Advertising choices for ecommerce brands
DIY ad platforms
You manage creatives, targeting, and reporting yourself. Industry Search medians sit near $4.14 CPC and $49.40 CPL for planning context.
Point tools
Creative, media, and measurement split across vendors. You check each dashboard, then stitch the reporting.
Waverunner
Self-serve Mobile web and TV with built-in creative, site tracking, and autopilot. Platform-only ads trap you inside one network's reporting; Waverunner unifies Mobile web, TV, catalog video, and Shopify-attributed revenue in one wallet.
Illustrative example
“Shopify orders flow into conversions automatically, Catalog Video keeps creatives current, and lookalikes finally beat our manual interest targeting on Mobile web.”
Pricing
One daily budget. Prepaid wallet. No contracts.
Campaigns charge your daily budget once per active day. Direct business signups start with $60 of starter credit in the wallet.
Daily budget
$30–$10,000
Edit anytime. Prepaid wallet; campaigns pause when funds run out.
Starter credit
$60
In your wallet at signup for media and metered ads.
FAQ
Questions ecommerce brands ask before launching
Which ecommerce platforms does Waverunner support?
Shopify has a documented webhook path. Other carts can use the site tag and a product feed URL for Catalog Video.
What is required for Catalog Video?
A stable product feed with images, prices, and availability. Open Catalog on your business to connect the feed.
Can I exclude existing customers from prospecting?
Yes. Purchaser lists power exclusion rules on cold Mobile web legs while Google, Meta, and lookalikes use separate audiences.
Does Waverunner optimize toward purchase value?
Conversion rules can count purchases from Shopify webhooks. Report ROAS from first-party orders, not platform-estimated revenue.
How much should a new DTC brand spend daily?
Campaigns start at $30 per day. Scale when Google, Meta, and lookalike seeds have enough volume to stay stable.
Can I run TV for an online-only brand?
Yes. TV spots on local or national streaming complement Mobile web prospecting and give Google and Meta a familiar brand cue.
What happens when a SKU goes out of stock?
Catalog Video sync pauses affected units when availability drops in your feed, protecting spend and shopper experience.
Related industries
Also see
Running ads for clients, not your own business? Waverunner for agencies covers brand, client workspaces, how you invoice, and what your margin looks like.
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Ready when you are
Advertising that runs itself.
We build the ads, buy the media, and keep improving on autopilot. Agencies run it for their clients. Businesses run it themselves.
- Live site reporting
- Always-on autopilot
- Prepaid daily budget
For businesses
Free to analyze: see your personas and ads before you spend a cent.
$60 starter credit on new business accounts.
For agencies
White-label client campaigns: your brand, your domain, a license plus published unit prices for ads.
We'll name the workspace from your site. Then you add clients.
WebTVGoogleYouTubeDisplay & DiscoverSearchGoogle (including YouTube, Display & Discover, and Search)MetaReddit