For apparel and jewelry brands
Apparel brand ads styled for Mobile web, TV, and social feeds
Ship Launch pack social video, sync catalog looks with Catalog Video, reach browsers on every selected channel, and grow with buyer lookalikes.
Built for fashion, jewelry, streetwear, accessories.
$60 starter credit for new business accounts. No contracts. Pause anytime.
Free campaign intelligence brief
Paste your website. We classify your market and recommend a daily budget from published industry Search benchmarks.
How does apparel and jewelry brands advertising work on Waverunner?
Waverunner helps apparel and jewelry brands advertise on Mobile web and TV with Launch pack social video, Catalog Video for fresh looks, Google and Meta for collection viewers, and lookalikes from repeat buyers. Creative refreshes track your catalog so promos never show sold-out sizes.
Industry snapshot
What Apparel, Fashion & Jewelry advertisers face in Search
Published industry medians for planning context. Use them to size a daily budget, not as a forecast of Waverunner delivery.
Median Search CPC
$4.44
Median Search CPL
$97.51
Competition
High
Suggested daily budget
$36.57–$73.14
Typical learning window about 14 days; clearer signal around 30 days at the suggested default of $48.76/day.
Industry Search benchmarks, WordStream by LocaliQ 2026. Source.
Planning aid, not a delivery contract. Figures are published industry Search medians, not Waverunner results.
How do apparel brands launch social video without a studio shoot?
The Launch pack includes a short social video cutdown alongside static Mobile web units generated from your site and brand profile. New drops get motion assets ready for prospecting the same day you update the homepage hero. TV-length variants extend the same story for streaming placements when you want living-room reach.
Campaign ads for businesses include that Launch pack. Extra video batches are opt-in from the ad library at published unit prices. Agencies pay those unit prices for every generation.
Creating adsCan fashion catalogs auto-update video ads by SKU?
Catalog Video maps each in-stock SKU to a short video with price, color, and size availability overlays. When a ring or jacket sells through, that unit pauses automatically. Mobile web shoppers always see live inventory instead of a beautiful ad pointing at a dead product page or the wrong variant.
Keep image, title, price, and availability columns accurate so looks with no remaining size stop serving.
Catalog VideoFall layers drop Thursday
Preview the capsule collection on local streaming before sizes go live on site at noon Eastern.
Set a reminderHow should jewelry brands reach collection browsers on every channel?
Google and Meta show the exact piece or outfit someone viewed, with gentle frequency caps so luxury shoppers are not hammered. Pair static product cards with the Launch pack social clip for high-margin items. Abandoners see size-aware copy when your feed exposes inventory, reducing frustration from sold-out variants during checkout and repeat site visits.
Collection viewers see Google and Meta under each persona as those channels go from Preparing to Live.
AudiencesThe herringbone chain you viewed
Solid 14k gold, 18-inch length. Complimentary sizing and insured shipping through the weekend.
Complete purchaseWhen do buyer lookalikes help apparel scale?
Seed lookalikes from repeat purchasers or high-AOV buyers once you have a few hundred customer records. Mobile web prospecting then finds users who resemble your best fans by behavior, not just age and gender guesses. Keep one-time discount hunters out of the seed so prospecting attracts full-price style affinity over time.
Upload hashed emails or sync from your storefront webhook, then enable lookalike expansion in Audiences.
AudiencesStreetwear built for city winters
Water-resistant shells and modular layers tested on daily commutes. Free returns within 30 days.
Shop outerwearGetting started
How apparel and jewelry brands launch in 3 steps
- 1
Import brand and catalog
Add your storefront, connect Catalog Video, and generate the Launch pack social video plus static set.
- 2
Go live on Mobile web and TV
Set daily budget, enable Google and Meta for collection viewers, and optionally add a TV spot for major drops.
- 3
Grow with lookalikes and read performance
Build lookalikes from repeat buyers, compare persona and SKU ROAS, and refresh creatives when collections turn.
Illustrative campaign
A jewelry brand launching a limited run
Example only. Real campaigns are built from your website, personas, and daily budget.
Compare options
Advertising choices for apparel and jewelry brands
DIY ad platforms
You manage creatives, targeting, and reporting yourself. Industry Search medians sit near $4.44 CPC and $97.51 CPL for planning context.
Point tools
Creative, media, and measurement split across vendors. You check each dashboard, then stitch the reporting.
Waverunner
Self-serve Mobile web and TV with built-in creative, site tracking, and autopilot. Influencer posts fade in forty-eight hours; marketplace ads tax every sale; Waverunner gives apparel brands owned Mobile web, TV, catalog video, and lookalike audiences tied to their storefront.
Illustrative example
“Launch pack social video shipped the same day as our lookbook, Catalog Video paused sold-out rings, and lookalikes beat our old interest stacks on Mobile web.”
Pricing
One daily budget. Prepaid wallet. No contracts.
Campaigns charge your daily budget once per active day. Direct business signups start with $60 of starter credit in the wallet.
Daily budget
$30–$10,000
Edit anytime. Prepaid wallet; campaigns pause when funds run out.
Starter credit
$60
In your wallet at signup for media and metered ads.
FAQ
Questions apparel and jewelry brands ask before launching
Does the Launch pack include video for apparel brands?
Yes. The default Launch pack bundles static Mobile web units, a social video cutdown, and optional TV-length output from your brand profile.
How do I start Catalog Video?
On the business, open Catalog and attach your SKU feed with photos plus live availability.
Can I advertise both fashion and jewelry personas?
Create separate personas with distinct creatives and budget splits so fine jewelry messaging does not collide with streetwear drops.
What if my sizes sell out mid-campaign?
Catalog Video sync pauses affected SKUs when availability changes. Google and Meta respect the same feed signals.
Are lookalikes built from my customer emails?
Yes. Hashed purchaser records you upload or sync seed lookalike prospecting on Mobile web for shoppers who resemble your buyers.
Can a small label start at $30 per day?
Yes. Daily minimum is $30. Many brands raise budget during drop weeks and pause between seasons.
Do I need professional video footage first?
No. Launch pack generation uses your site assets and brand inputs; you can swap in custom footage later from the ad library.
Related industries
Also see
Running ads for clients, not your own business? Waverunner for agencies covers brand, client workspaces, how you invoice, and what your margin looks like.
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Ready when you are
Advertising that runs itself.
We build the ads, buy the media, and keep improving on autopilot. Agencies run it for their clients. Businesses run it themselves.
- Live site reporting
- Always-on autopilot
- Prepaid daily budget
For businesses
Free to analyze: see your personas and ads before you spend a cent.
$60 starter credit on new business accounts.
For agencies
White-label client campaigns: your brand, your domain, a license plus published unit prices for ads.
We'll name the workspace from your site. Then you add clients.
WebTVGoogleYouTubeDisplay & DiscoverSearchGoogle (including YouTube, Display & Discover, and Search)MetaReddit