Advertising that runs itself.

A website URL and an email address. Waverunner reads your site, builds a business profile and buyer profiles, and generates ready-to-run ads from there. Creating an account is passwordless; we email you a one-time code.

Yes. Businesses use it as a full performance stack: buyer profiles and ads from your website, multichannel buying from one daily budget, first-party measurement on your site, and always-on Autopilot. Agencies run the same stack for their clients under the agency's brand, with a workspace per client, a license subscription, and published unit prices for ad creation. A business that runs its own ads funds its own wallet with no subscription.

Every channel moves through the same statuses under one daily budget. Preparing means the channel is gathering early results before it scales. Starting means it is setting up or beginning to serve. Live means it is actively serving. Waiting is readiness, not guesswork. You see the same labels on Channels & delivery.

For businesses, you prepay into a wallet, then each live campaign charges its daily budget once per active day (billed in US Eastern time). That number is the most the day can cost. There are no subscriptions, no contracts, and no other fees. The daily budget is the whole bill. Agencies pay a license plus published unit prices for ad creation; media is pass-through at cost.

No. Waverunner does not guarantee ROAS, leads, or sales. What we stand behind is the process: results measured on your own site (with an honest dash when we cannot measure), Autopilot that logs every decision, a prepaid daily budget, ads you can see before you spend, and a weekly digest of what changed.

Always on, on a schedule. Audience activation and funnel tuning run every hour. Creative, journey-stage budget, segment, and bidding decisions run daily from your site data, with a larger weekly journey mix pass and monthly holdout readout. On live campaigns, Autopilot retires weak interest segments, promotes reserves, refills the bench when it runs dry, can swap demographic filters when delivery stalls, and can rescue under-delivery without pausing the campaign. Every change is logged, so you are not waiting on a weekly review to see what moved.

Add one script tag to your site. It's SPA-aware and there are no pixels to configure per channel. Guided installs are provided for Shopify and WooCommerce, and server-side conversion webhooks cover Stripe, Zapier, and custom backends. On Tracking you can also connect a CRM such as HubSpot or HighLevel. We pull contacts for match lists, and HighLevel can receive form and completed-call leads. Form conversions can count successful marketing form submits without a thank-you URL. On Tracking, set what a win is worth so return on spend can show; until then we still optimize for cost per conversion.