Waverunner

Advertising that runs itself.

We build the ads, buy the media across mobile web, TV, Google, Meta, and Reddit, and keep improving on autopilot from your own site data toward what you care about most: leads, customers, sales.

Agencies run it for their clients. Businesses run it themselves.

One campaign, one daily budget, every channel. Autopilot handles the rest.

For businesses

Paste your website. We build personas and ads, then buy media from one prepaid daily budget.

Free to analyze: see your personas and ads before you spend a cent.

For agencies

White-label the whole stack: a workspace per client, your brand and domain, a license, and $39 per finished creative build.

We'll name the workspace from your site. Then you add clients.

Or see how the agency platform works

  • Mobile web
  • Mobile apps
  • TV
  • Google
  • Meta
  • Reddit
  • TikTok
  • AudioSoon
  • OOHSoon
  • PinterestSoon

Coming soon: Audio, OOH, Pinterest.

See how it works

What is Waverunner?

Waverunner is always-on performance advertising. Agencies run campaigns for their clients under the agency's brand, with a workspace per client, a license, and $39 per finished creative build. Businesses can also run their own campaigns: paste a website URL and we build personas and ads, then buy media across mobile web, mobile apps, streaming TV, Google, Meta, Reddit, and TikTok from one prepaid daily budget. Audio, OOH, and Pinterest are on the way. Each channel moves from Preparing, to Starting, to Live. Results are measured on the advertiser's site with a first-party tag, not invented dashboard numbers. For businesses there are no subscriptions and no contracts: the daily budget is a ceiling, and campaigns pause when the wallet runs dry.

How it works

From your URL to measured performance

Four steps. You approve the plan. Autopilot does the work. Agencies run every step for their clients.

  1. 01Understand
  2. 02Create
  3. 03Launch
  4. 04Measure
  5. 05White-label it

  1. Step 01 · Paste your URL

    Understand

    We read your site and build a Business profile with named personas and who your ads reach.

    northsideroofing.com · Business · Personas
    Northside Roofing Co.northsideroofing.comAnalyzed

    Residential roof repair and replacement across the metro. Free inspections; insurance claims handled end to end.

    Roof replacementStorm repairGutters

    Homeowners ready to replace

    Ages 35–54 · Suburbs · 3 DMAs · Reach 412k

    Home improvementStorm damage

    Insurance claim decision-makers

    Ages 40–64 · Metro wide · Reach 188k

    Home insuranceProperty managers

    Budget repair shoppers

    Ages 28–45 · Renters excluded · Reach 96k

    Roof repairFinancing
    Product example. Labels match the live app.

  2. Step 02 · Ads from your site

    Create

    Images, Animated ads, and TV spots from your website. Campaign previews are free. Metered creation and media come from the wallet.

    Ads · Homeowners ready to replace
    AllImagesVideos
    12 ready · 2 rendering
    Northside Roofing

    Roof ready before the next storm

    Free inspection

    Image · Square

    0:06

    Storm season is coming

    Video · Animated ad

    TV spot0:15

    Trusted local crews

    QC passed

    Video · TV spot

    Every ad renders per placement:1:14:59:1616:9Banner
    Product example. Labels match the live app.

  3. Step 03 · One daily budget

    Launch

    Mobile web, TV, Google, Meta, and Reddit each move from Preparing → Starting → Live. Geo by state, radius, zip, city, or DMA.

    Campaign · Channels & delivery
    Today: $62.40 delivered$75/day ceiling

    The budget is a ceiling, not a target. Unspent is never charged.

    Mobile web
    Live
    TV
    Starting
    Google
    Preparing
    • YouTube
    • Display & Discover
    • Search
    Meta
    Preparing
    • Facebook
    • Instagram
    Geo:Denver DMA25 mi radiusZip list (14)
    Product example. Labels match the live app.

  4. Step 04 · Your site tag

    Measure

    Ad views, Reach, Conversions, and honest ROAS when measurable. Autopilot keeps improving and logs every change.

    Campaign · Performance

    Ad views

    48.2k

    Reach

    31.6k

    Conversions

    126

    ROAS

    —

    Conversions · last 14 days

    +38%
    14 days agoToday
    Autopilot: raised weekend delivery for TVSat
    Autopilot: swapped headline on Image ad 3Tue

    Conversions and ROAS come from your site tag. An honest dash when return on ad spend is not measurable yet.

    Product example. Labels match the live app.

  5. Step 05 · For agencies

    White-label it

    Agencies run the same four steps per client from one console: a workspace per client, your brand and domain, and retail prices you set.

    app.youragency.com · Clients
    Your AgencyAdd client
    ClientsReportsBilling3 clients

    Acme Dental

    Live

    2 campaigns · $80/day retail

    +$16/day yours

    Harbor Fitness

    Starting

    1 campaign · $50/day retail

    +$10/day yours

    Bloom Landscaping

    Invited

    Invited · client operates

    No data yet

    A workspace per client. You operate, or send a branded invite; invited clients only see their own workspace.

    Product example. Labels match the live app.

Choose your path

One engine. Two ways to run it.

Businesses run their own advertising. Agencies run it for clients under their own brand. Same product, same autopilot, same measurement.

For businesses

Run it yourself

  • Paste your URL: personas and free campaign previews before you spend
  • $60 starter credit on new business accounts, for early ads and media
  • Live reporting from your own site tag, insights chat, and MCP
  • One prepaid daily budget

Free to analyze: see your personas and ads before you spend a cent.

For agencies

Run it for clients

  • A workspace per client. You operate, or send a branded invite
  • Your logo, your domain, your email. Waverunner stays invisible
  • License plus $39 per finished creative build. Media at cost
  • You bill your clients however you already do

Illustrative example

A Growth license is $1,999 a month with a $75,000 spend band. Ad creation is billed at the published unit prices on the pricing page, with no Adwave markup. Media is pass-through at cost from the agency wallet.

See agency economics

Try the margin calculator

Mobile web, TV, Google, Meta, and Reddit
One console
Images, social video, and TV spots
Ads that perform
ROAS and CPA from your own tag
Measured on your site
Your brand, your domain, media at cost
White-label built in

Always on

Optimizing on a schedule, not once a week on the calendar

Batch reviews leave performance waiting. Autopilot keeps learning from your site data so results can improve while you work.

Weekly review cadence

About an hour a week

Changes wait for the next review. By the time the update lands, the week already happened.

  • Batch updates
  • Stale by meeting time
  • You are the optimizer

Waverunner autopilot

Always on

Learns from your site data while you run the business. Retires weak segments, rescues under-delivery, and logs every change.

  • Hourly audience & funnel
  • Daily creative, budget, bids
  • Weekly mix · monthly holdout

Why Waverunner

Performance advertising you can actually run

Not a TV buy. Not a Meta dashboard. Creative, media, and measurement across every channel in one loop.

Point tools

Common today

  • Channels

    A login per channel

  • Stack

    Creative, media, and measurement across vendors

  • Creative

    A separate production tool

  • Optimization

    You check each dashboard

  • Reporting

    Export, then stitch

  • Billing

    A bill per platform

DIY ads managers

Common today

  • Channels

    Usually one platform you live in

  • Stack

    A separate dashboard and ad account per channel

  • Creative

    You write, design, and cut every unit

  • Optimization

    Pixels, tags, and creatives on you

  • Reporting

    No shared journey across web, TV, Google, Meta, Reddit

  • Billing

    You buy the media and make the ads yourself

Waverunner

Built for operators

  • Channels

    Not a point solution: web, TV, Google, Meta, Reddit in one loop

  • Stack

    One product on autopilot

  • Creative

    Images, social video, and TV spots from your site

  • Optimization

    Always-on from your site data, every change logged

  • Reporting

    Live site reporting, lift, insights chat, MCP

  • Billing

    One prepaid daily budget. No contracts

FAQ

Questions operators ask first

Billing, channels, tracking, and what Autopilot actually does.

What do I need to get started?

A website URL and an email address. Waverunner reads your site, builds a business profile and customer personas, and generates ready-to-run ads from there. Creating an account is passwordless; we email you a one-time code.

Can businesses and agencies both use Waverunner?

Yes. Businesses use it as a full performance stack: personas and ads from your website, multichannel buying from one daily budget, first-party measurement on your site, and always-on autopilot. Agencies run the same stack for their clients under the agency's brand, with a workspace per client, a license subscription, and $39 per finished creative build. A business that runs its own ads funds its own wallet with no subscription.

What do Preparing, Starting, and Live mean?

Every channel moves through the same statuses under one daily budget. Preparing means the channel is gathering early results before it scales. Starting means it is setting up or beginning to serve. Live means it is actively serving. Waiting is readiness, not guesswork. You see the same labels on Channels & delivery.

How does billing work?

For businesses, you prepay into a wallet, then each live campaign charges its daily budget once per active day (billed in US Eastern time). That number is the most the day can cost. There are no subscriptions, no contracts, and no other fees. The daily budget is the whole bill. Agencies pay a license plus $39 per finished creative build; media is pass-through at cost.

Do you guarantee a return on ad spend?

No. Waverunner does not guarantee ROAS, leads, or sales. What we stand behind is the process: results measured on your own site (with an honest dash when we cannot measure), autopilot that logs every decision, a prepaid daily budget, ads you can see before you spend, and a weekly digest of what changed.

How often does Waverunner optimize campaigns?

Always on, on a schedule. Audience activation and funnel tuning run every hour. Creative, journey-stage budget, segment, and bidding decisions run daily from your site data, with a larger weekly journey mix pass and monthly holdout readout. On live campaigns, Autopilot retires weak interest segments, promotes reserves, refills the bench when it runs dry, can swap demographic filters when delivery stalls, and can rescue under-delivery without pausing the campaign. Every change is logged, so you are not waiting on a weekly review to see what moved.

How do I set up conversion tracking?

Add one script tag to your site. It's SPA-aware and there are no pixels to configure per channel. Guided installs are provided for Shopify and WooCommerce, and server-side conversion webhooks cover Stripe, Zapier, and custom backends. Form conversions can count successful marketing form submits without a thank-you URL. On Tracking, set what a win is worth so return on spend can show; until then we still optimize for cost per conversion.

Read the full FAQ

Ready when you are

Advertising that runs itself.

We build the ads, buy the media, and keep improving on autopilot. Agencies run it for their clients. Businesses run it themselves.

  • Live site reporting
  • Always-on autopilot
  • Prepaid daily budget

For businesses

Free to analyze: see your personas and ads before you spend a cent.

$60 starter credit on new business accounts.

For agencies

White-label client campaigns: your brand, your domain, a license plus $39 per finished build.

We'll name the workspace from your site. Then you add clients.

See agency economics

WebTVGoogleYouTubeDisplay & DiscoverSearchGoogle (including YouTube, Display & Discover, and Search)MetaReddit