Terms of Service

Waverunner analyzes your website, generates advertising creatives, runs campaigns across TV, display, Google, and Meta inventory (with additional channels such as YouTube, TikTok, Pinterest, and Reddit as they become available), and measures the results with first-party tracking. We operate the media buying on your behalf. You do not need, and do not receive, your own accounts with the underlying ad platforms.

When you submit a website URL on our marketing pages, we may analyze that public site before you create an account (see the privacy policy).

Accounts are created with a verified email address. Every account starts with a Personal organization and may join or create additional organizations. You are responsible for activity under each organization you administer, including members you invite and API keys you create. Keep API keys secret; anything done with your key is attributed to the organization the key is scoped to.

You must provide accurate information and be authorized to advertise the businesses you add.

• Prepaid wallet. You fund a wallet before campaigns run. There are no subscriptions and no minimum terms. Payments are processed by Stripe.
• Daily charges. A live campaign charges its daily budget from your wallet once per active day, billed in US Eastern time. The daily budget is all-in: creative, media, and measurement are included.
• Insufficient funds. If your wallet cannot cover a campaign’s day, the campaign pauses automatically. Balances never go negative.
• Budget edits. Daily budgets are editable at any time; the change applies from the next daily charge with no proration.
• Auto-refill. Optional and off by default. If enabled, we charge your saved payment method off-session for your chosen amount when your balance falls below the runway threshold shown in the product. Consecutive failures disable it automatically.

• If a campaign launch fails completely, meaning no channel goes live on launch day, the full day’s charge is refunded to your wallet automatically.
• If a channel under-delivers the media portion of your budget, the shortfall is credited back to your wallet automatically.
• Partial launches (some channels live) are not refunded; the live channels continue to run.
• Wallet balances fund future campaign days. Contact support@waverunner.adwave.com about returning an unused balance when closing an account.

Analysis, persona generation, and copy edits are free. Generated ads are priced per unit as published on the pricing page and paid first from creation credit (a starter grant plus credit earned as a share of media spend), then from your prepaid wallet; the exact price is shown before every batch, and failed renders refund their units automatically. Creation credit has no cash value, never converts to wallet funds, and cannot be used for media spend. All creation is subject to per-organization daily caps published on the pricing page. We may adjust prices, credit rates, and caps to prevent abuse; paid campaign delivery is never capped below what you have funded.

You agree not to use Waverunner to:

• Advertise unlawful products or services, or content you do not have the right to promote.
• Run deceptive, misleading, or discriminatory advertising.
• Violate the advertising policies of the channels your campaigns run on, or applicable law in the regions you target.
• Circumvent rate limits, probe the service’s security, or access another organization’s data.

We may pause campaigns or suspend accounts that violate this section.

Audience sync is opt-in. By enabling it you attest that your website's privacy policy discloses audience building and any third-party tags you allow, and that you have the rights and any required consents for the customer data involved. Waverunner processes hashed identifiers (and, for TV household matching only, transiently encrypted IP addresses) solely to build and maintain your own organization's audiences, as described in the privacy policy. Turning sync off stops all uploads and propagates removals.

The underlying ad platforms review creatives against their own policies and may reject or remove an ad or restrict delivery. We surface these outcomes in the product but do not control them. Copy edits to a rejected creative are free; regenerated visuals draw creation credit first.

• Your content. You retain all rights to your website content, brand assets, and other material you provide, and you grant us a license to use them to operate the service (analysis, creative generation, and campaign delivery).
• Generated creatives. You may use the ads generated for your businesses without restriction. You are responsible for ensuring you hold the rights to any material you supply.
• Our platform. Waverunner’s software, models, and systems remain our property.

API access is provided under published rate limits (currently 120 reads and 30 writes per minute, with the export endpoint limited to 5 requests per hour). Keys are organization-scoped and must not be shared outside your organization or used to resell the service.

The service is provided “as is”. Advertising performance depends on factors outside our control (audience behavior, auction dynamics, platform policies), and we do not guarantee impressions, clicks, conversions, or return on ad spend. Estimates shown in the product are estimates, not commitments.

To the maximum extent permitted by law, our aggregate liability arising out of the service is limited to the amounts you paid to us in the twelve months before the claim. We are not liable for indirect, incidental, or consequential damages.

You may stop using the service and close your account at any time; ending campaigns stops future charges immediately. We may suspend or terminate accounts for material breach of these terms, with notice where practicable.

We may update these terms and will revise the “Last updated” date above. Material changes are announced by email; continued use after a change takes effect constitutes acceptance.

These terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-law rules. Disputes will be resolved in the state or federal courts located in Delaware.