Waverunner

Pricing

One number: your daily budget.

One daily budget covers creative, media, and measurement. That budget is a ceiling: the most you authorize each day. No subscriptions. No contracts. You prepay a wallet and live campaigns charge their daily budget. Always-on autopilot keeps improving from your site data. Performance is measured on your site, including lift by channel. Ad creation runs on creation credit you start with and earn back by advertising.

How billing works

Prepaid, per-day, and self-limiting

01

Fund your wallet

Top up $10 to $50,000 whenever you like (presets: $100, $250, $1,000). Payments run through Stripe; your card details never touch Waverunner.

02

Launch a campaign

Choose a daily budget from $10 to $10,000 per day, then run open-ended until you pause, or set a flight up to 365 days. Launch charges the first day and puts your ads live.

03

Pay once per active day

Each active day charges the daily budget from your wallet (billed in US Eastern time). If the balance can't cover a day, the campaign pauses. You can never go into debt.

What costs what

Creation runs on credit. Campaigns cost their budget.

Always free

$0

  • Website analysis and business profile
  • Ideal customer personas
  • First-party tracking and attribution
  • Conversion webhooks for Shopify, Stripe, WooCommerce, and Zapier
  • Copy edits to your ads (chat editor, no re-render)
  • Weekly performance digest
  • REST API access

Ad creation

Creation credit

  • New accounts start with $50 of creation credit, enough for a Launch pack (one persona's images, social video, and 15s + 30s TV spots)
  • Running campaigns earns 10% of every campaign day back as creation credit, so active advertisers create at little or no extra cost
  • Image ads $0.38 each, social video $6, TV spots $6 (15s) / $12 (30s), video edits $1.50
  • Campaigns start lean (one or two personas, statics first at low budgets) so you can validate before spending on more creatives; add personas or video when results support it
  • Failed renders refund their units automatically
  • Catalog Video turns a product catalog into per-SKU videos from one approved look (early access)
  • Catalog Video pricing: concept pitch $0.13, template master $12, per-SKU variants from $0.15 (S) to $12 (L)
  • Fair-use limits: 20 generation runs and 100 chat messages per day; Catalog Video capped at 2000 units/day and 500 SKUs/run

When a campaign runs

Your daily budget$10–$10,000/day

  • Your daily budget, charged once per active day, is the whole media bill
  • Total launch-day failure refunds the full day
  • Edit your daily budget anytime; the new amount applies from the next day, no proration
  • Pausing or ending a campaign stops all future charges immediately
  • If your wallet runs dry, campaigns pause, so you can never go into debt
  • When a channel delivers less media than the media portion you paid for, that shortfall is credited back automatically

Campaign intelligence

A real brief from your website, not a budget slider

We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.

Free site brief: competition, recommended spend, and timeline. No account required to see the estimate.

Auto-refill

Optional. Off by default. Always yours to control.

Turn on auto-refill and Waverunner tops up your wallet when the balance drops below roughly 3 days of live campaign spend, charging your saved card for the amount you chose (default $100, minimum $50).

3 consecutive failed charges switch auto-refill off automatically until you re-enable it. Turn it off anytime; campaigns simply pause when the wallet runs out.

Pricing FAQ

The fine print

Are there refunds?

If a launch fails completely on day one, the full day is refunded automatically. When a channel under-delivers on the media portion of your daily budget, that media shortfall is credited back to your wallet. The platform portion of the day is not refunded. No support ticket needed.

Is the Intelligence Brief a guarantee?

No. Figures in the brief are labeled Estimated on purpose: a planning aid from your site, WordStream industry context, and mobile-web reach math. It is not a delivery contract and not a promised return on ad spend. Real results are measured on your site after a campaign runs.

Is there a contract or minimum term?

No. There are no subscriptions and no contracts. Pause or end a campaign anytime and future charges stop immediately.

Can I change a budget mid-flight?

Yes. Edit the daily budget anytime. Today's charge stands and the new amount applies from the next daily charge. There's no proration.

Strategy, creative, and media, always on.

Always-on performance advertising: we build the ads, find the customers, and keep improving them on autopilot. You run the business.

See personas and ads on creation credit before you spend. Live site reporting, read-only insights chat, and always-on autopilot included. Your daily budget is a ceiling you control.

Free to analyze: see your personas and ads before you spend a cent.