Pricing
One number: your daily budget.
One daily budget covers creative, media, and measurement. That number is the most a day can cost. No subscriptions. No contracts. You prepay a wallet and live campaigns charge their daily budget. Always-on autopilot keeps improving from your site data. Performance is measured on your site, including lift by channel. Direct business signups get $60 starter credit in the wallet for media and extra ads. Campaign ads for those businesses are included. Agencies pay a license plus published unit prices for ad creation; media is pass-through at cost. See /agencies.
How billing works
Prepaid, per-day, and self-limiting
Fund your wallet
Top up $30 to $50,000 whenever you like (presets: $100, $250, $1,000). Payments run through Stripe; your card details never touch Waverunner.
Launch a campaign
Choose a daily budget from $30 to $10,000 per day, then run open-ended until you pause, or set a flight up to 365 days. Launch charges the first day and puts your ads live.
Pay once per active day
Each active day charges the daily budget from your wallet (billed in US Eastern time). If the balance can't cover a day, the campaign pauses. You can never go into debt.
What costs what
Starter credit for ads and media. Campaigns cost their budget.
Always free
$0
- Website analysis and business profile
- Ideal customer personas
- First-party tracking and attribution
- Conversion webhooks for Shopify, Stripe, WooCommerce, and Zapier
- Copy edits to your ads (chat editor, no re-render)
- Weekly performance digest
- REST API access
Ad creation
Starter credit
- Direct business signups start with $60 of starter credit in the wallet for media and optional extra ads. Campaign ads for those businesses are included. Agencies pay a license plus published unit prices for ad creation
- Campaign ads for businesses are included with the campaign (preview first, then more as needed). Optional upfront full sets and Ad Library extras use published unit prices from the wallet. Agencies pay those unit prices for every generation we run, including the first sample
- Image ads $0.38 each, social video $6, TV spots $6 (15s) / $12 (30s)
- Chat copy edits stay included. New ads and billed image or video regenerations use the published creation prices. Agency license customers get landing pages and chat edits included in the license
- Campaigns start lean (one or two personas, statics first at low budgets) so you can validate before spending on more creatives; add personas or video when results support it
- Failed renders refund their units automatically
- Catalog Video turns a product catalog into per-SKU videos from one approved look
- Catalog Video pricing: concept pitch $0.13, template master $12, per-SKU variants from $0.15 (S) to $12 (L)
- Fair-use limits: 20 generation runs and 100 chat messages per day; Catalog Video capped at 2000 units/day and 500 SKUs/run
When a campaign runs
Your daily budget$30–$10,000/day
- Your daily budget, charged once per active day, is the whole media bill
- Total launch-day failure refunds the full day
- Edit your daily budget anytime; the new amount applies from the next day, no proration
- Pausing or ending a campaign stops all future charges immediately
- If your wallet runs dry, campaigns pause, so you can never go into debt
- Turn on auto-refill (recommended) or keep about 10 days of daily budget prepaid so campaigns do not pause unexpectedly
- When channels deliver less than your daily budget authorized, the undelivered amount is credited back automatically
Two ways to pay
Businesses fund a wallet. Agencies set the price.
Same product, same billing engine. The difference is who sets the retail number.
For businesses
Your daily budget is the whole bill
Prepay a wallet, pick a daily budget from $30 to $10,000 per day, and that number covers creative, media, and measurement. Direct signups start with $60 starter credit.
For agencies
A license for your clients
License plus published unit prices for ad creation. Media is pass-through at cost from one agency wallet. Agency $499, Growth $1,999, or Scale $4,999 a month. You bill your clients however you already do.
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Auto-refill
Optional. Off by default. Always yours to control.
Turn on auto-refill and Waverunner tops up your wallet when the balance drops below roughly 3 days of live campaign spend, charging your saved card for the amount you chose (default $100, minimum $100).
3 consecutive failed charges switch auto-refill off automatically until you re-enable it. Turn it off anytime; campaigns simply pause when the wallet runs out.
Pricing FAQ
The fine print
What is starter credit?
Direct business signups (Individual accounts) get $60 of starter credit in the wallet. Agency workspaces skip that credit and fund the agency wallet. It is ordinary wallet balance for media and optional extra ads. Campaign ads for businesses are included with the campaign. Unused amounts expire on the date shown in your wallet when you have not yet deposited. It has no cash value and cannot be withdrawn.
Are there refunds?
If a launch fails completely on day one, the full day is refunded automatically. When channels deliver less than your daily budget authorized, the undelivered amount is credited back to your wallet. You only pay for ads that actually ran. No support ticket needed.
Is the Intelligence Brief a guarantee?
No. Figures in the brief are labeled Estimated on purpose: a planning aid from your site, WordStream industry context, and mobile-web reach math. It is not a delivery contract and not a promised return on ad spend. Real results are measured on your site after a campaign runs.
Is there a contract or minimum term?
No. For businesses there are no subscriptions and no contracts. Pause or end a campaign anytime and future charges stop immediately. Agencies pay a license; see /agencies.
Can I change a budget mid-flight?
Yes. Edit the daily budget anytime. Today's charge stands and the new amount applies from the next daily charge. There's no proration.
What unlocks at higher daily budgets?
Direct-business accounts (50% media share): Mobile web, Mobile apps, and TV run at any campaign budget. Follow ads on Google and Meta typically switch on by the $30 minimum. Reddit Follow ads typically need about $34.66/day. Google Search typically turns on around $67/day. TikTok Follow ads typically need about $90.66/day. Smart bidding and proof tests use time, views, and coverage rather than a dollar floor. Campaign setup shows the live unlock ladder for your draft budget. Managed agency clients (media at cost): Mobile web, Mobile apps, and TV run at any campaign budget. Follow ads on Google, Meta, and Reddit typically switch on by the $30 minimum. Google Search typically turns on around $34/day. TikTok Follow ads typically need about $45.33/day. Smart bidding and proof tests use time, views, and coverage rather than a dollar floor. Campaign setup shows the live unlock ladder for your draft budget. Setup shows the live ladder for your account.
Ready when you are
Advertising that runs itself.
We build the ads, buy the media, and keep improving on autopilot. Agencies run it for their clients. Businesses run it themselves.
- Live site reporting
- Always-on autopilot
- Prepaid daily budget
For businesses
Free to analyze: see your personas and ads before you spend a cent.
$60 starter credit on new business accounts.
For agencies
White-label client campaigns: your brand, your domain, a license plus published unit prices for ads.
We'll name the workspace from your site. Then you add clients.
WebTVGoogleYouTubeDisplay & DiscoverSearchGoogle (including YouTube, Display & Discover, and Search)MetaReddit