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Documentation

Two paths: paste a website URL and run your own campaigns, or create an agency workspace and run them for clients. Agency clients join by invite. From there: live, measured campaigns. Agencies and businesses use the same product.

Getting started

Create an account (Individual workspace included), add your website, create an agency workspace, or join as an agency client by invite.

Businesses & personas

How Waverunner builds your business profile and personas (Creative profile vs Reach), and how to refine them.

Creating ads

High-performance image ads, social video, and TV spots, with chat editor. Business accounts get $60 starter credit.

Catalog Video

Per-SKU product videos from your shop catalog: connect, approve one look, quote, and launch.

Campaigns

Multichannel campaigns: objectives, budgets, flights, geo, personas and Reach, and Preparing → Starting → Live.

Wallet & billing

Prepaid wallet for always-on campaigns: top-ups (app, API, or MCP checkout), daily charges, auto-refill, and credits.

What we stand behind

Guarantees we stand behind, assisted conversions vs last-touch money, Lift scorecards, and Campaign Intelligence Brief methodology.

Tracking & attribution

Installing the tag, conversions, win values for ROAS, webhooks, last-touch attribution, and reporting-only assists.

Audiences & channels

Website audiences: visitor segments, Profile reach, sync, Audience boost, and campaign reach for Preparing through Live.

Agencies

Agency white-label: create a parent workspace, add client workspaces, your brand and domain, Managed or Self-serve per client, and the agency API on Scale.

Partner program

Partner referrals: enroll, share your link, track commissions, and receive monthly Stripe payouts.

API reference

REST API v1: bearer API key, JSON in and out. Create businesses, fund the wallet, launch campaigns, approve ads, read performance, and run Scale agency clients.

MCP server

Connect Cursor, Claude, and other agents: email signup, OAuth for Cursor, every tool, wallet checkout, and ready-to-paste prompts.