Getting started
From a website URL to live multichannel ads on autopilot in a few minutes: the self-serve path to always-on performance advertising. All you need is a website and an email address.
Create an account
Waverunner is passwordless. Go to the sign-in page, enter your email, and we send a one-time code. The same step creates your account on first use. You can optionally enable two-factor authentication (TOTP) later in Settings.
Every account starts with a Personal workspace, and you can join or create more organizations anytime. Businesses, campaigns, wallet, and API keys are scoped to the active organization. Switch workspaces from the sidebar, and invite teammates from Settings.
Joining a team
If a teammate invites you, open the link in the email, sign in with the invited address, and accept. You land in their organization, and you still keep your Personal workspace for work outside that team. Decline the invite anytime and continue in Personal from Home.
Add your website
The fastest path is the URL box on the homepage: enter your website there and analysis starts the moment you're signed in. You can also add a business from the dashboard at any time by entering its website URL. Either way, Waverunner then:
- Reads your website (pages, copy, imagery).
- Extracts a business profile: what you sell, your tone, your value propositions.
- Proposes ideal customer personas: customer types your ads should speak to, each with a Creative profile and a Reachplan (Autopilot's suggested buy plan for that persona).
Analysis takes a few minutes. The business shows as ready when the profile and personas are in place.
What's next
- Create ads to generate image and video creatives for each persona. Your starter creation credit covers them.
- Launch a campaign via Set up your campaign: objective, daily budget, personas, where to run, and ads. Revisit completed steps from the step list, or Change items on Review & launch. Each campaign copies persona Reach into its own Autopilot buy plan for that flight.
- Set up tracking so one script tag ties conversions and revenue back to campaigns.