Getting started

Three paths to live campaigns: paste a website URL on the homepage, create an agency workspace, or join as an agency client by invite. All you need is a website and an email address.

Create an account

Waverunner is passwordless. Go to the sign-in page, enter your email, and we send a one-time code. The same step creates your account on first use. You can optionally enable two-factor authentication (TOTP) later in Settings.

Every account starts with an Individual workspace, and you can join or create more team organizations anytime. Businesses, campaigns, wallet, and API keys are scoped to the active organization. Switch workspaces from the sidebar, and invite teammates from Settings.

Agency clients do not use this signup on a branded host. Your agency creates the workspace and sends an invite. Agencies create their own workspace from /agencies or, once signed in, Settings → Workspaces. That does not convert your Individual workspace. See Agencies.

Joining a team

If a teammate invites you, open the link in the email, sign in with the invited address, and accept. You land in their organization, and you still keep your Individual workspace for work outside that team. Decline the invite anytime and continue in your Individual workspace from Home.

Add your website

The fastest path is the URL box on the homepage: enter your website there and analysis starts the moment you're signed in. You can also add a business from the dashboard at any time by entering its website URL. Either way, Waverunner then:

Reads your website (pages, copy, imagery).
Extracts a business profile: what you sell, your tone, your value propositions.
Proposes ideal customer personas: customer types your ads should speak to, each with an Ad style and a Who ads reach plan (Autopilot's suggested buy plan for that persona).

Analysis takes a few minutes. The business shows as ready when the profile and personas are in place.

Analysis runs once per business. To adjust anything afterwards (the description, the tone, a persona), use the built-in chat assistant on the business Profile page; it edits the profile in place.

What's next

Create ads in campaign setup. For businesses, campaign ads are included (preview first; the rest after launch). Direct business signups get $60 starter credit in the wallet for optional upfront full-set generation, Ad Library extras, and early media. Agencies pay published unit prices for every generation, including the first sample, from the agency wallet.
Launch a campaign via Set up your campaign: objective, daily budget, personas, where to run, and ads. Revisit completed steps from the step list, or Change items on Review & launch. Each campaign copies persona Reach into its own Autopilot buy plan for that flight.
Set up tracking so one script tag ties conversions and revenue back to campaigns.
Connect an agent with the MCP server (email signup or Cursor OAuth) or script the same operations on the REST API.