Campaigns

Every campaign has one objective, which shapes optimization:

• Awareness: reach as many of the right people as possible.
• Traffic: send visitors to your website.
• Leads: collect sign-ups, calls, and inquiries.
• Sales: drive purchases and revenue.

• Daily budget: $10 to $10,000 per day, whole dollars.
• Flight length: up to 365 days, or open-ended until you end it.
• Mobile web and TV, plus the channels you select (Google, Meta, and more as available). Each channel moves from Preparing, to Starting, to Live. The daily budget is split for you across journey stages (personas across channels, Audience boost, and win-back when active). Autopilot rebalances those stages daily and runs a larger weekly mix pass from longer evidence.

The daily budget is all-in: creative, media, and attribution included. There are no separate fees.

US state-level targeting on every channel. Pick the states during Campaign setup before launch (or leave it at the whole US); the same targeting applies across the channels in the campaign.

Each campaign chooses which personas to target for that flight. Every persona carries a Reachplan: Autopilot's suggested interest and demographic buy plan. On a draft, Audience targeting for this campaign sums that plan up in one line. Expand it to see who will see your ads, persona by persona, with readable segment labels, Your pick only on guides you pinned, and tap-for-detail on path / reach / fee. You can also Add persona from the campaign: that creates a business persona and attaches it here in one step. At launch, the campaign copies Reach into its own targeting; Autopilot then optimizes that flight. Soft details on the Creative profile guide ad writing; they are not the live channel targeting.

After launch, the Campaign canvasshows how this campaign's personas, interest lines, and ads nest together. Business home lists campaigns and overall performance for the site.

1. Draft: open Set up your campaign and walk through name, objective, budget, dates, personas, where & channels, and ads (a creative plan that reuses ready library creatives and generates only the gaps). You can leave and resume anytime. Use the step list to reopen any completed step, or Change on Review & launch to edit one section and return to the summary. Generation is charged from creation credit / wallet only when you accept the plan on the Ads step. Media spend is not charged until launch.
2. Launch: freezes targeting, charges the first day from your wallet, and distributes ads to the channels. If the wallet can't cover day one, the launch is rejected.
3. Live: the daily budget is charged once per active day, in US Eastern time. Interest and demographic Customize guides you edit later apply to future launches only. Autopilot still manages live targeting: it retires weak interest segments, promotes and refills reserves, and can swap demographic filters when delivery stalls (see Profile reach). On each channel, status moves from Preparing (gathering early results), to Starting (setting up or beginning to serve), to Live (steady serving). The campaign Channels & delivery card lists Mobile web and TV as separate rows (plus Google, Meta, and Reddit when selected). When Google is selected, YouTube appears nested under Google to show Demand Gen delivery there; it is not a separate channel to buy. Before launch, selected channels show Starts at launch. Platform performance shows the same selected follow channels as status placeholders until they have delivery to report (Not started yet on a live campaign; Starts at launch on a draft), never as fake zero Ad views. TV shows Pending activation until video delivery is actually live: a ready TV spot alone is not enough while the campaign is still concentrating spend on mobile web. Mobile web shows Needs attention (not Preparing) when it is fully paused on a live campaign. After launch, a selected channel that is still finishing setup shows Starting, not Preparing.
4. Paused / ended: stops all future daily charges immediately. Pausing keeps the campaign resumable; ending is final.
5. Archived / deleted: from the campaign page menu. A draft that never ran can be deleted permanently (ads already generated stay in your Ad Library). Anything that has run is a permanent record: archive it instead to hide it from your lists while keeping its ads, spend, and results. Archived campaigns cannot launch or resume until restored, and restoring is one click.

During setup (and on the draft campaign page) you see a creative plan for each persona and interest line: ready library creatives are proposed first (with plain-language delivery history when they have been heavily served), and only missing slots are marked for generation. Accepting the plan charges exactly those gap units. Watch renders finish before launch. The plan does not change which personas the campaign targets. Switch off any ad you don't want with Don't serve, or open Ads to edit or regenerate before you launch. See Creating ads for formats and pricing.

The daily budget is editable at any time, whether draft, live, or paused. Today’s charge stands; the new amount applies from the next daily charge. There is no proration, and the change propagates to the channels for you.

You can rename a campaign at any time (before launch, while it’s live or paused, even after it has ended) using the pencil next to the title on the campaign page. The name is just a label: reports, history, and delivery follow the campaign itself, so renaming never affects serving or billing. The only moment a rename waits is the Campaign setup launch step itself.

Draft campaigns surface a measurement checklist: the site tag should have recorded a visit, and something should count as a conversion (Form conversions and/or a thank-you URL rule). Cost per conversion works from there. To unlock return on spend, set what a win is worth on Tracking. Until then Autopilot still optimizes for cost per conversion.

You can pause or end a campaign anytime. Pausing stops future daily charges; today's charge stands. If the wallet cannot cover a day, the campaign pauses automatically — top up, then press Resume (adding funds alone does not restart ads).

If interest audiences are missing so nothing can serve, the campaign pauses with a Rebuild reach action. Press it to replan audiences; ads turn back on automatically when rebuild finishes. You are not charged while paused.

On a live campaign, the Performance tab shows last-touch results (spend, conversions, CPA, ROAS) plus assisted conversions when another channel on the same campaign touched someone earlier. Assists are reporting-only and do not change wallet charges. When enough of the budget sits in a holdback, the Lift scorecard compares treated vs holdout outcomes. Autopilot may soft-credit recent assists when shifting journey-stage mix; that never restamps billed attribution. Full methodology: Assisted conversions and Lift.