Insights
Performance TV and always-on advertising
Practical guides on streaming TV, Mobile web, measurement, and building campaigns that do not leave your commercial in a void.
Jul 17, 2026 · 9 min
What Is Performance TV Advertising?
Performance TV advertising measures streaming TV against visits, leads, and sales, not vanity reach. How it differs from brand TV and who it is for.
Read articleJul 17, 2026 · 10 min
Why Streaming TV Ads Fail Without Other Touchpoints
Streaming TV alone is a void for most local advertisers. Pair TV with Mobile web and search so your spot is not the only time people meet your brand.
Read articleJul 17, 2026 · 9 min
Performance TV for Local Businesses Without a National Budget
How local businesses run performance TV on streaming with daily budgets, geo targeting, and Mobile web support instead of multimillion-dollar brand flights.
Read articleJul 17, 2026 · 8 min
Connected TV vs Linear TV for Performance Marketers
Compare connected TV and linear TV for performance marketers: addressability, pacing, measurement, and when each format still earns budget.
Read articleJul 17, 2026 · 10 min
How to Measure Streaming TV Advertising Performance
Measure streaming TV with site visits, conversions, assisted outcomes, and holdouts. Stop judging CTV only with last-click attribution.
Read articleJul 17, 2026 · 8 min
Mobile Web and Streaming TV Under One Daily Budget
Why Mobile web and streaming TV belong in one performance plan: attention on the big screen, action on the phone, one daily budget you can edit.
Read articleAug 13, 2026 · 7 min
Waverunner for Agencies: Client Campaigns Under Your Brand
How agencies run always-on performance ads for clients: a workspace per client, your brand and domain, a license, and published unit prices for ad creation.
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Ready when you are
Advertising that runs itself.
We build the ads, buy the media, and keep improving on autopilot. Agencies run it for their clients. Businesses run it themselves.
- Live site reporting
- Always-on autopilot
- Prepaid daily budget
For businesses
Free to analyze: see your personas and ads before you spend a cent.
$60 starter credit on new business accounts.
For agencies
White-label client campaigns: your brand, your domain, a license plus published unit prices for ads.
We'll name the workspace from your site. Then you add clients.
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