Agencies
The ad platform you sell under your own brand.
Offer your clients omnichannel advertising: creative, media across mobile web, TV, Google, Meta, and Reddit, and live reporting, all white-labeled. We do the fulfillment. You pay a license. Ad creation is billed at the published unit prices on the pricing page, with no Adwave markup. Media is pass-through at cost.
We'll name the workspace from your site. Then you add clients.
Agency $499, Growth $1,999, or Scale $4,999 a month. Media is pass-through at cost from one agency wallet. Ad creation uses the published unit prices. Existing operators sign in from the header. Client logins stay invite-only on your domain.
The product show
This is what your clients see
Your brand kit, your console, and the report a client opens on your domain. Real product UI, not mockups.
What a client sees at sign-in
Your Agency
Clients sign in on your domain, see your logo and colors, and get email from your address. Waverunner stays invisible.
Acme Dental
Live2 campaigns · $80/day retail
+$16/day yours
Harbor Fitness
Starting1 campaign · $50/day retail
+$10/day yours
Bloom Landscaping
InvitedInvited · client operates
A workspace per client. You operate, or send a branded invite; invited clients only see their own workspace.
Ad views
32.4k
Conversions
84
Spend
$2,400
ROAS
3.1x
Conversions · last 30 days
+24%Clients see spend at cost, measured on their own site tag. License and $39 builds stay in the agency console.
Agency economics
License, spend band, and published unit prices
Media is pass-through at cost from one agency wallet. The estimator names the cheapest fitting license from managed spend, client count, and finished builds. Adwave SaaS is the license plus published unit prices for ad creation.
Suggested license
Agency
Spend band $10,000 of managed media at cost. No fee on spend.
- License
- $499/mo
- 12 builds × $39
- $468
- Adwave SaaS this month
- $967
Media is prepaid from the agency wallet at cost. You bill clients however you already do.
Illustrative example
A Growth license is $1,999 a month with a $75,000 spend band. Ad creation is billed at the published unit prices on the pricing page, with no Adwave markup. Media is pass-through at cost from the agency wallet.
What you get
Agency white-label, without a second product
Same ads, media, and measurement as the business path. Your clients never have to hear our name.
Your brand and domain
Clients see your name, colors, and logo. We give you a Waverunner subdomain on day one. Point app.yourbrand.com at it with a CNAME when you are ready.
One console, one workspace per client
Each client is its own workspace: businesses, campaigns, ads, and reporting stay separate. Switch clients from the agency console.
You operate, or they log in
Run everything yourself (clients never see the product), or invite them to view and steer their own workspace. You can pay for their ads, or they pay on a card under your brand. Invites are sent by you. Clients do not sign up on your domain.
License, not a wholesale split
Agency $499, Growth $1,999, or Scale $4,999 a month. Media is pass-through at cost from one agency wallet. Spend bands gate the license; they never pause delivery.
Autopilot, or you steer
Leave Autopilot on, or pause, export, and guide the work yourself. Same performance stack businesses use: personas, ads, and media from one daily budget. Scale includes the agency API and MCP.
How it works
From signup to your first client launch
Everything is self-serve. A sales call is never in the path.
- 1
Create your agency workspace
Paste your agency website, sign in, and confirm the name. Then check out an Agency, Growth, or Scale license.
- 2
Brand it
Upload your logo and colors, point app.yourbrand.com with a CNAME, and send email from your own address.
- 3
Add a client
Each client gets a workspace. Paste their website; personas and ads build from it. Managed clients bill your agency wallet at cost. Self-serve clients pay for their own ads.
- 4
Launch and report
Campaigns run across mobile web, TV, Google, Meta, and Reddit on autopilot. You operate, or invite the client to watch their own live reporting.
Full setup walkthrough: /docs/agencies
How the work splits
You keep the client. We run the ads.
White-label fulfillment for the omnichannel work. Strategy, brand, and the relationship stay yours.
You keep
- The client relationship
- Your brand on the login and the reports
- The retail price they pay
Waverunner runs
- Personas and ads from their website
- Media across mobile web, TV, Google, Meta, and Reddit
- Reporting on their site tag, at the price you set
Agency FAQ
Before you create the workspace
How do I start as an agency?
Paste your agency website on the homepage or /agencies. You keep your Individual workspace. Sign in, confirm the name, then check out an Agency, Growth, or Scale license. Clients do not sign up on your domain; you invite them. Agencies do not get the $60 starter credit that business accounts get.
How do agency clients log in?
They don't, unless you invite them. You create a workspace per client and choose whether you operate it yourself or send a branded invite. Invited people sign in on your domain and only see that client. There is no public signup on an agency host.
Who gets billed when an agency runs a campaign?
The agency wallet. Media is pass-through at cost: each client campaign day debits the agency wallet at 100% of the daily budget. You bill your clients however you already do. Adwave's charge is the license plus $39 per finished creative build. Campaigns pause only if the wallet cannot cover the day, never because of a spend band. Channel unlock dollars in setup use that media-at-cost budget, not the direct-business Search or TikTok figures on /pricing.
What does an agency earn per client?
Adwave's agency revenue is the license (Agency $499, Growth $1,999, or Scale $4,999 a month) plus $39 for every finished creative build. Media is pass-through at cost, so your client markup is yours. The estimator on /agencies adds license plus builds; it does not take a cut of spend.
Is the Partner program the same as agency white-label?
No. The Partner program is affiliate referrals: share a link and earn 10% of net applied spend for 12 months. Agencies who run client campaigns under their own brand use /agencies. Those are separate programs.
More in the full FAQ.
Not the partner program
Agencies run campaigns. Partners refer advertisers.
If you want a referral link and commission on spend, that is the Partner program.
The Partner program pays 10% of net applied spend for 12 months when you refer advertisers. Agencies who operate client campaigns use this page, not a referral link.
Ready when you are
Advertising that runs itself.
We build the ads, buy the media, and keep improving on autopilot. Agencies run it for their clients. Businesses run it themselves.
- Live site reporting
- Always-on autopilot
- Prepaid daily budget
We'll name the workspace from your site. Then you add clients.
License plus $39 per finished creative build. Media is pass-through at cost.
WebTVGoogleYouTubeDisplay & DiscoverSearchGoogle (including YouTube, Display & Discover, and Search)MetaReddit