About
Performance advertising, always on.
Waverunner is built by Adwave. Agencies run campaigns for their clients under the agency's brand, with a workspace per client. Businesses run their own campaigns from a website URL. We do the creative and the data. You run the work. Results are measured on the advertiser's site.
Why it exists
Great advertising shouldn't require a full-time media team
Most businesses face a hard choice: build an in-house ads team, juggle a separate dashboard, pixel, and creative pipeline per platform, or hire help that only reviews once a week. Waverunner is the product option for agencies and for businesses: creative and data on autopilot, one daily budget, live reporting you can chat with.
All-in pricing
Your daily budget is the whole media bill. No platform fees and no percentage-of-spend on that number. Campaign ads for businesses are included. Extra ads and agency generation use published unit prices.
Prepaid, per day
You fund a wallet before anything runs. Each live campaign charges its daily budget once per active day. If the wallet is empty, campaigns pause.
Always-on autopilot
Audience activation and funnel tuning run every hour. Creative, journey-stage budget, segment, and bidding decisions run daily from your site data, with a larger weekly journey mix pass and monthly holdout readout. On live campaigns, Autopilot retires weak segments, promotes reserves, refills the bench, can swap demographics when delivery stalls, and can rescue under-delivery without pausing the campaign. Every decision is logged.
Measured on your site
Return on ad spend, cost per lead, and lift by channel come from your own website tag, with an honest dash when we cannot measure. Never invented dashboard numbers.
Create before you spend
Analysis, personas, and campaign ads for businesses come first, included with the campaign. Direct business signups get $60 starter credit in the wallet for media and extra ads. Agency workspaces fund the agency wallet at published unit prices. You pay from your wallet when campaigns run, not to see what we built.
Why Waverunner
Performance advertising you can actually run
Not a TV buy. Not a Meta dashboard. Creative, media, and measurement across every channel in one loop.
Point tools
Common today
DIY ads managers
Common today
Waverunner
Built for operators
Channels
A login per channel
Usually one platform you live in
Not a point solution: web, TV, Google, Meta, Reddit in one loop
Stack
Creative, media, and measurement across vendors
A separate dashboard and ad account per channel
One product on autopilot
Creative
A separate production tool
You write, design, and cut every unit
Images, social video, and TV spots from your site
Optimization
You check each dashboard
Pixels, tags, and creatives on you
Always-on from your site data, every change logged
Reporting
Export, then stitch
No shared journey across web, TV, Google, Meta, Reddit
Live site reporting, lift, insights chat, MCP
Billing
A bill per platform
You buy the media and make the ads yourself
One prepaid daily budget. No contracts
Point tools
Common today
Channels
A login per channel
Stack
Creative, media, and measurement across vendors
Creative
A separate production tool
Optimization
You check each dashboard
Reporting
Export, then stitch
Billing
A bill per platform
DIY ads managers
Common today
Channels
Usually one platform you live in
Stack
A separate dashboard and ad account per channel
Creative
You write, design, and cut every unit
Optimization
Pixels, tags, and creatives on you
Reporting
No shared journey across web, TV, Google, Meta, Reddit
Billing
You buy the media and make the ads yourself
Waverunner
Built for operators
Channels
Not a point solution: web, TV, Google, Meta, Reddit in one loop
Stack
One product on autopilot
Creative
Images, social video, and TV spots from your site
Optimization
Always-on from your site data, every change logged
Reporting
Live site reporting, lift, insights chat, MCP
Billing
One prepaid daily budget. No contracts
The loop
Understand. Create. Launch. Measure.
The whole workflow runs as one loop, and the results feed the next round.
Understand
Waverunner reads your website and proposes the customers your ads should speak to.
Create
Campaign ads for businesses are included with the campaign. A Launch pack (images, social video, and TV for one persona) does not require starter credit. Direct business signups get $60 starter credit for media and extra ads. Agency workspaces fund creation from the agency wallet at published unit prices.
Launch
One daily budget puts your ads on the web, streaming TV, Google, and Meta, with precision geo when you need it.
Measure
One script on your site ties every conversion back to the campaign that earned it, with lift by channel when you want the detail.
Ready when you are
Advertising that runs itself.
We build the ads, buy the media, and keep improving on autopilot. Agencies run it for their clients. Businesses run it themselves.
- Live site reporting
- Always-on autopilot
- Prepaid daily budget
For businesses
Free to analyze: see your personas and ads before you spend a cent.
$60 starter credit on new business accounts.
For agencies
White-label client campaigns: your brand, your domain, a license plus published unit prices for ads.
We'll name the workspace from your site. Then you add clients.
WebTVGoogleYouTubeDisplay & DiscoverSearchGoogle (including YouTube, Display & Discover, and Search)MetaReddit