About
Performance advertising, always on.
Waverunner is built by Adwave: always-on performance advertising for businesses that want a full stack in one product, and for agencies that want the same stack for their clients. We do the creative and the data. You run the business. We find visitors and customers at the best price we can get, measured on your site.
Why it exists
Great advertising shouldn't require a full-time media team
Most businesses face a hard choice: build an in-house ads team, juggle a separate dashboard, pixel, and creative pipeline per platform, or hire help that only reviews once a week. Waverunner is the product option: creative and data on autopilot, one daily budget, live reporting you can chat with.
All-in pricing
Your daily budget is the whole bill. No creative fees, no platform fees, no percentage-of-spend, and no fine print that adds them back.
Prepaid ceiling, never surprised
You fund a wallet before anything runs. Your daily budget is a ceiling; campaigns pause when the wallet empties. A surprise bill is impossible by construction.
Always-on autopilot
Audience activation and funnel tuning run every hour. Creative, journey-stage budget, segment, and bidding decisions run daily from your site data, with a larger weekly journey mix pass and monthly holdout readout. On live campaigns, Autopilot retires weak segments, promotes reserves, refills the bench, can swap demographics when delivery stalls, and can rescue under-delivery without pausing the campaign. Every decision is logged.
Measured on your site
Return on ad spend, cost per lead, and lift by channel come from your own website tag, with an honest dash when we cannot measure. Never invented dashboard numbers.
Create before you spend
Analysis, personas, image ads, and TV-ready video start on creation credit. You pay from your wallet when campaigns run, not to see what we built.
Why Waverunner
Performance advertising you can actually run
Piecemeal stack
- Creative, media, and measurement split across vendors and logins
- Optimization that waits on a weekly review
- Reporting that arrives late, as a deck
DIY ads managers
- A separate dashboard and ad account per channel
- Pixels, tags, and creative production on you
- No shared journey across web, TV, Google, and Meta
Waverunner
- Creative and data in one self-serve product on autopilot
- Always-on autopilot from your site data, with every decision logged
- Live site reporting, lift by channel, insights chat, and AI tools via MCP
The loop
Understand. Create. Launch. Measure.
The whole workflow runs as one loop, and the results feed the next round.
Understand
Waverunner reads your website and proposes the customers your ads should speak to.
Create
A Launch pack (images, social video, and TV for one persona) is paid from creation credit you start with and earn back by advertising.
Launch
One daily budget puts your ads on the web, streaming TV, Google, and Meta, with precision geo when you need it.
Measure
One script on your site ties every conversion back to the campaign that earned it, with lift by channel when you want the detail.
Strategy, creative, and media, always on.
Always-on performance advertising: we build the ads, find the customers, and keep improving them on autopilot. You run the business.
See personas and ads on creation credit before you spend. Live site reporting, read-only insights chat, and always-on autopilot included. Your daily budget is a ceiling you control.
Free to analyze: see your personas and ads before you spend a cent.