Insights
Waverunner for Agencies: Client Campaigns Under Your Brand
Agencies and businesses both run Waverunner. Agencies get a parent org, a workspace per client, and their own brand on the login your clients see.
August 13, 2026 · 7 min read · Waverunner
Can agencies and businesses both use Waverunner?
Yes. Businesses paste a website and run their own campaigns. Agencies run the same stack for clients: personas and ads from each client's site, media from one daily budget, measurement on the advertiser's site.
The agency path is not a referral link. You operate client workspaces under your brand. Affiliates who want commission on referred spend use the Partner program instead.
What does a client workspace include?
Each client is its own organization: businesses, campaigns, ads, tracking, and reporting stay in that workspace. Operators switch clients from the agency console. Client data is not pooled across accounts.
You choose whether the client logs in. White-glove means you run everything and they never see the product. Self-serve means you invite them to view or steer only their workspace.
How does billing work for agencies?
You invoice clients however you already bill. Media is pass-through at cost from one agency wallet. Adwave bills a license plus $39 per finished creative build. Businesses who run their own ads still prepay their own wallet from the pricing page.
What do clients see when they log in?
Your product name, colors, and logo. We give you a Waverunner subdomain on day one. Point your host, such as ads.harbor.example, at that subdomain with a CNAME. Invites use your host once it is active.
Clients do not sign up on that domain. You create the workspace and send the invite.
Key takeaways
- Agencies and businesses are equal paths: client workspaces vs paste-a-URL.
- Each client is a separate workspace. No shared audiences or wallets.
- License plus $39 per finished creative build. Media is pass-through at cost.
- Brand and domain are yours. The Partner program is referrals, not white-label.
FAQ
Is this the same as the Partner program?
No. The Partner program pays commission when you refer advertisers. Agency white-label is for shops that run campaigns for clients under their own brand.
Do clients need their own Waverunner account?
Only if you invite them. White-glove clients never log in. Invited clients sign in on your branded host and only see their workspace.
Can I still run ads for my own shop?
Yes. Add a business under your agency org, or use a separate Individual workspace. The homepage URL form is the business path.
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