For venues, events, and entertainment
Entertainment ads timed to your show dates and markets
Run flight-based campaigns up to 365 days, target DMAs and cities, promote on TV, and send ticket purchases to your box office stack via webhooks.
Built for venues, festivals, theaters, attractions.
$50 creation credit for new accounts. No contracts. Pause anytime.
Free campaign intelligence brief
Paste your website. We classify your market and recommend a daily budget from published industry Search benchmarks.
How does venues, events, and entertainment advertising work on Waverunner?
Waverunner helps venues, festivals, theaters, and attractions sell tickets with flight-based Mobile web and TV campaigns that end on your show date. Target DMAs and cities, run TV promos alongside display, and forward ticket purchase events from your site through webhooks so marketing sees real sales, not just clicks.
Industry snapshot
What Arts & Entertainment advertisers face in Search
Published industry medians for planning context. Use them to size a daily budget, not as a forecast of Waverunner delivery.
Median Search CPC
$1.63
Median Search CPL
$26.84
Competition
Low
Suggested daily budget
$10.07–$20.13
Typical learning window about 14 days; clearer signal around 30 days at the suggested default of $13.42/day.
Industry Search benchmarks, WordStream by LocaliQ 2026. Source.
Planning aid, not a delivery contract. Figures are published industry Search medians, not Waverunner results.
How do venues run ads with fixed start and end dates?
Set campaign flights that start when tickets go on sale and stop on the performance or festival end date, up to 365 days out. Daily budget applies only while the flight is active, so you are not charged after the final show. When the next season opens, clone the flight with new dates instead of rebuilding every creative from scratch.
Post-launch schedule edits push end dates to live placements when tour dates shift.
Campaign flightsHow should festivals and theaters target DMAs and cities?
Touring acts pick DMAs or city lists that match announced stops so ticket ads only appear where fans can actually attend. Fixed venues draw tighter city or radius targets around the box office. Mobile web and TV inventory both respect the footprint, which keeps spend from leaking into markets with no performances on the calendar.
Add markets as dates are announced without pausing the entire campaign.
Campaign geoThree nights only in Austin
Indie folk quartet live at the riverside amphitheater. Limited pavilion seats remaining for Friday and Saturday.
Buy ticketsWhy do attractions and theaters add TV promos to Mobile web?
Families and date-night planners still discover shows from the couch. A TV promo with performance clips, venue shots, and headliner names makes Mobile web and Google ads feel like a reminder instead of a cold pitch. For multi-week runs, TV builds recognition early while Mobile web closes fence-sitters as the opening night approaches.
Launch-pack output includes a TV-length promo plus static Mobile web units from the same brand assets.
Creating adsThe holiday spectacle returns
Watch dancers, sets, and orchestra moments from this season's flagship production before seats sell out.
Get ticketsCan ticket purchases forward to our box office via webhook?
When a fan completes checkout on your site, fire a conversion event and optionally forward purchase details to your ticketing stack through a webhook you control. Marketing sees cost per ticket sold by persona and channel, not just add-to-cart clicks. Festival producers reconcile ad spend against nightly sell-through without exporting CSVs from multiple dashboards.
Webhook payloads include campaign and persona metadata; wire them into your existing order pipeline.
Tracking setupEarly bird weekend passes
Save on three-day admission before lineup drops. Camping add-ons available while inventory lasts.
Purchase passGetting started
How venues, events, and entertainment launch in 3 steps
- 1
Set show dates and markets
Create a flight with on-sale and closing dates, pick DMAs or cities for each stop, and define personas for headliner fans versus family matinee buyers.
- 2
Launch Mobile web and TV promos
Approve video and static units, fund daily budget for the flight window, and turn on Google and Meta for cart abandoners.
- 3
Track ticket sales and adjust
Connect purchase webhooks, watch sell-through by market, and raise budget on nights trending light while inventory remains.
Illustrative campaign
A regional theater filling weekday matinees
Example only. Real campaigns are built from your website, personas, and daily budget.
Compare options
Advertising choices for venues, events, and entertainment
DIY ad platforms
You manage creatives, targeting, and reporting yourself. Industry Search medians sit near $1.63 CPC and $26.84 CPL for planning context.
Piecemeal stack
Creative, media, and measurement split across vendors. You wait on updates, and reporting often arrives as a deck.
Waverunner
Self-serve Mobile web and TV with built-in creative, site tracking, and autopilot. Social boosts expire when spend stops; billboards cannot reach cart abandoners across channels; Waverunner pairs dated flights, DMA targeting, Mobile web, TV promos, and ticket webhooks in one prepaid workflow.
Illustrative example
“Flight dates tied to our run meant spend shut off automatically after closing night. DMA targeting matched the tour map without wasted out-of-market impressions.”
Pricing
One daily budget. Prepaid wallet. No contracts.
Campaigns charge your daily budget once per active day. New accounts start with $50 of creation credit.
Daily budget
$10–$10,000
Edit anytime. Prepaid wallet; campaigns pause when funds run out.
Creation credit
$50
Earn 10% of campaign days back as credit.
FAQ
Questions venues, events, and entertainment ask before launching
How long can an entertainment campaign flight run?
Flights can span up to 365 days from on-sale through final performance, with daily charges only while the flight is active.
Can I add cities when tour dates are announced later?
Yes. Extend DMA or city targeting as new stops confirm without rebuilding the entire creative set.
How do ticket purchase webhooks work?
Configure a webhook on confirmed checkout events. Payloads include persona and campaign metadata for your box office or analytics stack.
What is the minimum daily budget for a venue campaign?
Campaigns start at $10 per day. Larger festivals often raise spend during on-sale windows when demand spikes.
Can TV and Mobile web share the same promo footage?
Yes. Launch-pack generation produces TV spots and static units from the same approved brand and performance assets.
Does Waverunner pause ads after the final show date?
When the flight end date arrives, daily charges stop and live placements wind down according to the schedule you set.
How do cart abandoners see ads again?
Visitors who reach checkout but do not purchase can see Mobile web reminders with show dates and remaining inventory messaging.
Related industries
Also see
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Strategy, creative, and media, always on.
Always-on performance advertising: we build the ads, find the customers, and keep improving them on autopilot. You run the business.
See personas and ads on creation credit before you spend. Live site reporting, read-only insights chat, and always-on autopilot included. Your daily budget is a ceiling you control.
Free to analyze: see your personas and ads before you spend a cent.