For auto dealers
Auto dealer ads that move VINs on Mobile web and TV
Turn your feed into per-vehicle video with Catalog Video early access, layer TV brand spots, and re-engage buyers from your DMS customer list.
Built for new inventory, used cars, service drive, trade-ins.
$50 creation credit for new accounts. No contracts. Pause anytime.
Free campaign intelligence brief
Paste your website. We classify your market and recommend a daily budget from published industry Search benchmarks.
How does auto dealers advertising work on Waverunner?
Waverunner helps auto dealers advertise on Mobile web and TV with personas for new inventory, used cars, service drive, and trade-ins. Catalog Video early access turns your feed into per-vehicle spots with price overlays, while Audience boost reaches prior buyers from your DMS list.
Industry snapshot
What Automotive – For Sale advertisers face in Search
Published industry medians for planning context. Use them to size a daily budget, not as a forecast of Waverunner delivery.
Median Search CPC
$2.27
Median Search CPL
$44.26
Competition
Moderate
Suggested daily budget
$16.60–$33.20
Typical learning window about 14 days; clearer signal around 30 days at the suggested default of $22.13/day.
Industry Search benchmarks, WordStream by LocaliQ 2026. Source.
Planning aid, not a delivery contract. Figures are published industry Search medians, not Waverunner results.
How can auto dealers turn inventory feeds into video ads?
Catalog Video early access connects your inventory feed and renders a short video per VIN with price, trim, and mileage overlays. When a unit sells, the ad drops automatically so you are not promoting stale stock. Mobile web placements update as your lot changes without manual edits to each creative.
Early access enrollment pairs feed sync with automated video renders for eligible dealers; ask support to enable your org.
Catalog Video early accessWhy do auto dealers run TV brand spots alongside lot ads?
Lot-level Mobile web units move specific VINs, but TV brand spots remind the market who you are before someone starts cross-shopping. A fifteen-second spot highlighting service bays, trade-in fairness, and local roots makes inventory ads on Google and Meta feel familiar. Dealers typically pair weekly TV reach with daily Mobile web refreshes as new units arrive.
Launch-pack TV creative complements feed-driven Mobile web units without a separate production timeline.
Creating adsYour neighborhood dealer for every budget
Tour our lot, service center, and finance desk. Trade values updated daily with transparent pricing.
Shop inventoryCan dealers separate new, used, and service campaigns?
Personas isolate new inventory, used cars, service drive, and trade-in offers so messaging stays accurate. Used-car personas emphasize mileage and history reports, while service personas push oil changes and seasonal maintenance packages. Budget splits prevent service ads from cannibalizing VIN-specific prospecting during end-of-month pushes on the lot and weekend events.
Each persona controls headlines, offers, and the Mobile web versus TV weighting independently.
Businesses and personasCertified pre-owned from $189/month
128-point inspection on every lot unit. Carfax included with home-delivery test drives in our metro.
View CPO stockHow does Audience boost work with a dealer DMS list?
Upload hashed customer records from your DMS to seed Mobile web and TV placements for service reminders and upgrade offers. Audience boost expands reach to similar buyers while excluding recent purchasers you specify. Lists stay in your control and refresh on your schedule, not a third-party broker's calendar or a shared marketplace list.
Customer list audiences power lookalike and Google and Meta placements without broad cold prospecting on TV and other named channels.
AudiencesTime for your 30k service?
Schedule online with loaner cars available. Loyalty pricing for buyers who purchased within the last three years.
Book serviceGetting started
How auto dealers launch in 3 steps
- 1
Connect inventory and customer data
Link your feed for Catalog Video early access and optionally import a hashed DMS list for Audience boost segments.
- 2
Launch personas for new, used, and service
Approve TV brand and Mobile web creatives, set geo around your lot, and allocate budget across trade lines.
- 3
Refresh as units turn and measure ROAS
Sold VINs drop from Catalog Video automatically; track lead forms and phone clicks to shift spend toward fast movers.
Illustrative campaign
A used-car rooftop with aging lot units
Example only. Real campaigns are built from your website, personas, and daily budget.
Compare options
Advertising choices for auto dealers
DIY ad platforms
You manage creatives, targeting, and reporting yourself. Industry Search medians sit near $2.27 CPC and $44.26 CPL for planning context.
Piecemeal stack
Creative, media, and measurement split across vendors. You wait on updates, and reporting often arrives as a deck.
Waverunner
Self-serve Mobile web and TV with built-in creative, site tracking, and autopilot. Marketplace lead programs charge per email regardless of close rate; Waverunner ties Mobile web, TV, feed video, and list boost to VINs you actually stock.
Illustrative example
“Catalog Video early access refreshed our Mobile web units nightly, and Audience boost from our service list filled the appointment board during a slow month.”
Pricing
One daily budget. Prepaid wallet. No contracts.
Campaigns charge your daily budget once per active day. New accounts start with $50 of creation credit.
Daily budget
$10–$10,000
Edit anytime. Prepaid wallet; campaigns pause when funds run out.
Creation credit
$50
Earn 10% of campaign days back as credit.
FAQ
Questions auto dealers ask before launching
What is Catalog Video early access for dealers?
It renders a video ad per inventory row from your feed with price and trim overlays. Enrollment is early access; contact support to enable your organization.
Can I run ads for service drive separately from sales?
Yes. Create a service persona with its own creatives and budget split so maintenance offers do not compete with VIN campaigns.
How do I stop ads for a sold vehicle?
Catalog Video sync removes sold units when your feed updates. Manual static ads can be paused individually from the ad library.
Does Audience boost require my full DMS export?
You upload hashed customer records you control. Waverunner uses them for Audience boost and lookalike legs, not for broad cold prospecting on restricted channels.
What daily budget do dealers typically start with?
Minimum is $10 per day per campaign. Many rooftops run higher during weekend events but can pause anytime.
Can one dealer group manage multiple rooftops?
Yes. Add a business per rooftop, set geo around each lot, and fund campaigns from one organization wallet.
Do TV spots require a separate production vendor?
The default Launch pack builds TV spots and Mobile web creatives from your site, brand profile, and lot photos alongside feed-driven video.
Related industries
Also see
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Strategy, creative, and media, always on.
Always-on performance advertising: we build the ads, find the customers, and keep improving them on autopilot. You run the business.
See personas and ads on creation credit before you spend. Live site reporting, read-only insights chat, and always-on autopilot included. Your daily budget is a ceiling you control.
Free to analyze: see your personas and ads before you spend a cent.