For hotels and travel businesses
Travel ads that fill rooms from feeder markets and past guests
Target feeder-market DMAs on Mobile web and TV, run inspiration creative on streaming, bring back past guests, and track confirmed bookings through webhooks.
Built for hotels, vacation rentals, tour operators, destinations.
$50 creation credit for new accounts. No contracts. Pause anytime.
Free campaign intelligence brief
Paste your website. We classify your market and recommend a daily budget from published industry Search benchmarks.
How does hotels and travel businesses advertising work on Waverunner?
Waverunner helps hotels, vacation rentals, tour operators, and destinations reach travelers on Mobile web and TV in feeder-market DMAs. TV spots inspire trips before search begins, Google and Meta bring back past guests, and booking webhooks report confirmed reservations so you optimize on revenue, not clicks alone.
Industry snapshot
What Travel advertisers face in Search
Published industry medians for planning context. Use them to size a daily budget, not as a forecast of Waverunner delivery.
Median Search CPC
$2.14
Median Search CPL
$44.70
Competition
Moderate
Suggested daily budget
$16.76–$33.53
Typical learning window about 14 days; clearer signal around 30 days at the suggested default of $22.35/day.
Industry Search benchmarks, WordStream by LocaliQ 2026. Source.
Planning aid, not a delivery contract. Figures are published industry Search medians, not Waverunner results.
How do hotels target feeder-market DMAs for leisure travel?
Most properties draw from a handful of drive and short-flight cities rather than nationwide spray. Select DMAs where your guest data shows repeat origin markets, then run Mobile web and TV prospecting in those regions. When a new airline route opens, add the city without rebuilding every creative or duplicating accounts for each property in a portfolio.
Multi-property groups assign DMA lists per hotel while sharing one wallet and brand profile.
Campaign geoWhy do travel brands run TV inspiration creative?
Trips start as daydreams on the couch long before someone searches dates. TV spots with destination footage, room tours, and local experiences plant the idea in feeder markets. Mobile web, Google, and Meta catches the same household when they later compare rates on their phone. Inspiration creative especially helps seasonal destinations outside peak booking windows.
Property photos become a short TV spot and Mobile web cards that sell the stay before guests compare OTAs.
Creating adsWake up above the harbor
See sunrise decks, spa suites, and chef-led breakfasts before you pick dates for your next long weekend.
Explore staysHow can hotels bring back past guests with Google and Meta?
Upload hashed emails from your PMS for guests who stayed twelve or eighteen months ago but have not rebooked. Ads on Google, Meta, and other selected channels show them updated rooms, loyalty offers, or event weekends on Mobile web. Exclude in-house guests currently on property so active travelers are not offered discounts they do not need.
Customer list audiences power win-back placements; prospecting stays DMA-based for new travelers.
AudiencesWe would love to host you again
Return guest rate this month includes late checkout and welcome drinks. Book direct for the best package.
Book return stayCan confirmed bookings forward to our PMS via webhook?
Fire a conversion when a guest completes a reservation on your booking engine, then optionally forward the event to your PMS or revenue system through a webhook you control. Marketing reports cost per booked night by DMA and persona instead of relying on abandoned cart counts. Tour operators tie ad spend to confirmed departures, not brochure downloads alone.
Webhook payloads include campaign metadata; wire them into the same pipeline you use for OTA reconciliation.
Tracking setupGuided canyon tours this spring
Small groups with gear included. Choose morning or sunset departures when you reserve online this week.
Reserve tourGetting started
How hotels and travel businesses launch in 3 steps
- 1
Pick feeder DMAs and property story
List origin markets from guest history, import photography, and define personas for couples, families, or adventure travelers.
- 2
Launch Mobile web and TV inspiration
Approve destination creative, set daily budget, and enable Google and Meta for site visitors and past guest lists.
- 3
Track bookings and refine
Connect booking webhooks, compare cost per reservation by DMA, and shift wallet funds toward markets that produce stays.
Illustrative campaign
A boutique hotel reopening feeder markets after renovation
Example only. Real campaigns are built from your website, personas, and daily budget.
Compare options
Advertising choices for hotels and travel businesses
DIY ad platforms
You manage creatives, targeting, and reporting yourself. Industry Search medians sit near $2.14 CPC and $44.70 CPL for planning context.
Piecemeal stack
Creative, media, and measurement split across vendors. You wait on updates, and reporting often arrives as a deck.
Waverunner
Self-serve Mobile web and TV with built-in creative, site tracking, and autopilot. Metasearch taxes every booking; social boosts miss couch browsers; Waverunner combines feeder DMA targeting, TV inspiration, guest win-back, Mobile web, and booking webhooks in one prepaid workflow.
Illustrative example
“Feeder DMA targeting matched where our guests actually fly from. Booking webhooks finally tied ad spend to occupied rooms, not just site visits.”
Pricing
One daily budget. Prepaid wallet. No contracts.
Campaigns charge your daily budget once per active day. New accounts start with $50 of creation credit.
Daily budget
$10–$10,000
Edit anytime. Prepaid wallet; campaigns pause when funds run out.
Creation credit
$50
Earn 10% of campaign days back as credit.
FAQ
Questions hotels and travel businesses ask before launching
Can a hotel group set different DMAs per property?
Yes. Each business location can carry its own DMA list and personas while sharing org wallet funding.
How do booking webhooks differ from pageview tracking?
Webhooks fire on confirmed reservations with optional forwarding to your PMS. Pageviews alone cannot prove a room was sold.
Can vacation rentals reach past guests on every channel?
Yes. Upload hashed guest contacts from your property management system and run win-back Mobile web placements with seasonal offers.
What is the minimum daily budget for travel advertising?
Campaigns start at $10 per day. Competitive leisure destinations often need more during booking windows.
Should tour operators use TV or Mobile web only?
Trips with long planning cycles benefit from TV inspiration plus Mobile web, Google, and Meta when travelers compare dates and prices.
Does Waverunner replace metasearch listings?
Many properties keep metasearch for capture while Waverunner drives direct bookings from feeder markets and past guests.
How are direct booking confirmations counted?
Install the site tag on confirmation pages or send booking events via webhook. Waverunner attributes revenue paths to personas and channels.
Can destinations advertise multiple experiences in one account?
Use personas for hotels, tours, and attractions under one destination brand with separate creative and budget splits.
Related industries
Also see
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Strategy, creative, and media, always on.
Always-on performance advertising: we build the ads, find the customers, and keep improving them on autopilot. You run the business.
See personas and ads on creation credit before you spend. Live site reporting, read-only insights chat, and always-on autopilot included. Your daily budget is a ceiling you control.
Free to analyze: see your personas and ads before you spend a cent.