For staffing and recruiting firms
Staffing ads that recruit clients and candidates separately
Run distinct personas for hiring managers and job seekers, target by state, and keep both sides on Mobile web, TV, Google, and Meta through long placement cycles.
Built for staffing agencies, executive search, temp agencies.
$50 creation credit for new accounts. No contracts. Pause anytime.
Free campaign intelligence brief
Paste your website. We classify your market and recommend a daily budget from published industry Search benchmarks.
How does staffing and recruiting firms advertising work on Waverunner?
Waverunner helps staffing and recruiting firms advertise to employers and talent on separate Mobile web and TV tracks. Build personas for each side, limit reach to states you serve, and keep reaching visitors who viewed job boards or employer intake forms. Track applications and client requests with first-party site events.
Industry snapshot
What Career & Employment advertisers face in Search
Published industry medians for planning context. Use them to size a daily budget, not as a forecast of Waverunner delivery.
Median Search CPC
$5.81
Median Search CPL
$67.36
Competition
Moderate
Suggested daily budget
$25.26–$50.52
Typical learning window about 14 days; clearer signal around 45 days at the suggested default of $33.68/day.
Industry Search benchmarks, WordStream by LocaliQ 2026. Source.
Planning aid, not a delivery contract. Figures are published industry Search medians, not Waverunner results.
Why should staffing firms split employer and candidate campaigns?
Hiring managers care about time-to-fill, compliance, and industry expertise. Job seekers care about pay bands, shift flexibility, and placement support. Mixing both in one creative set wastes impressions and confuses clickers. Waverunner assigns each audience its own personas, Mobile web units, and TV spots so warehouse supervisor recruiting never competes with nurse candidate messaging.
Employer and talent personas share your firm brand but use independent headlines, offers, and budget splits.
Businesses and personasHow do recruiting firms target the states they actually place in?
Staffing licenses and client contracts often limit where you may solicit employers or candidates. Select state lists so Mobile web and TV prospecting stays inside those boundaries. When you expand into a new region, add the state without rebuilding every creative or duplicating accounts for each branch office you open.
State, radius, and DMA modes map to platform-native geo formats with clear errors if a market resolves empty.
Campaign geoNeed warehouse supervisors fast?
Our recruiters place experienced floor leaders across Ohio and Michigan manufacturing plants within two weeks.
Request talentHow do Google and Meta help staffing firms close placements?
Candidates browse openings for days before applying; hiring managers delay signing until headcount is approved. Ads across Mobile web, Google, and Meta reach both groups after they visit job lists or employer contact pages. TV spots keep your firm name familiar while internal approvals move. That persistence matters when the same candidate compares three agencies for the same role.
Job and employer visitors keep seeing your firm on Google and Meta under each persona; new reach stays geo-based on Mobile web and TV.
AudiencesRegistered nurse openings near you
Travel and permanent roles with sign-on bonuses. Submit your license once and hear from a recruiter within 24 hours.
Apply nowHow can executive search firms track client inquiries and applications?
Tag employer intake thank-you pages and candidate application confirmations with the site tracker. Waverunner shows which persona produced signed client requests versus qualified applicant flow. Executive search teams see whether thought-leadership TV spots or Mobile web role ads drove C-suite mandate calls without relying on untagged inbound phone traffic alone.
Conversion rules fire on your domain; candidate PII stays inside your ATS, not in ad targeting uploads.
Tracking setupExecutive search built on discretion
Meet the partners who place finance and operations leaders for PE-backed portfolios across the Southeast.
Confidential inquiryGetting started
How staffing and recruiting firms launch in 3 steps
- 1
Create employer and talent personas
Define separate tracks for hiring managers and job seekers with industry-specific proof points for each vertical you serve.
- 2
Set state coverage and launch
Limit geo to licensed states, approve Mobile web and TV creatives for both sides, and fund a daily budget you can sustain.
- 3
Track fills and shift budget
Monitor client requests and applications by persona, keep reaching stalled visitors on every channel, and move wallet funds toward the side that converts.
Illustrative campaign
A temp agency balancing warehouse clients and hourly talent
Example only. Real campaigns are built from your website, personas, and daily budget.
Compare options
Advertising choices for staffing and recruiting firms
DIY ad platforms
You manage creatives, targeting, and reporting yourself. Industry Search medians sit near $5.81 CPC and $67.36 CPL for planning context.
Piecemeal stack
Creative, media, and measurement split across vendors. You wait on updates, and reporting often arrives as a deck.
Waverunner
Self-serve Mobile web and TV with built-in creative, site tracking, and autopilot. Job-board boosts fight for the same keywords; billboards cannot follow applicants across channels; Waverunner splits employer and talent personas with Mobile web, TV, state targeting, and first-party placement tracking.
Illustrative example
“Splitting hiring-manager ads from candidate ads finally stopped our budget from arguing with itself. State targeting matched the branches we actually staff.”
Pricing
One daily budget. Prepaid wallet. No contracts.
Campaigns charge your daily budget once per active day. New accounts start with $50 of creation credit.
Daily budget
$10–$10,000
Edit anytime. Prepaid wallet; campaigns pause when funds run out.
Creation credit
$50
Earn 10% of campaign days back as credit.
FAQ
Questions staffing and recruiting firms ask before launching
Can one firm run executive search and temp staffing personas together?
Yes. Add personas per service line and audience side so executive mandates stay separate from hourly job boards.
How do I limit ads to states where we are licensed?
Use state targeting on prospecting and Google and Meta so employers and candidates only see ads in regions you serve.
Should employers and candidates share one daily budget?
You can fund one campaign with persona-level splits or run separate campaigns if client acquisition and talent pipelines need independent caps.
What is the minimum daily budget for a staffing firm?
Campaigns start at $10 per day. Competitive labor markets often need more to gather applicant and client signal.
Does Waverunner upload candidate resumes for targeting?
Prospecting reaches employers and candidates on Mobile web and TV using geo and interest filters. Conversions come from your site and ATS forms, not resume uploads.
How are application confirmations tracked?
Install the site tag on thank-you URLs after apply flows. Waverunner ties applications to personas and channels using first-party events.
Can TV ads help employer branding for staffing firms?
Yes. Short TV spots introduce your recruiters and specialization before hiring managers click Mobile web, Google, and Meta units.
Related industries
Also see
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Strategy, creative, and media, always on.
Always-on performance advertising: we build the ads, find the customers, and keep improving them on autopilot. You run the business.
See personas and ads on creation credit before you spend. Live site reporting, read-only insights chat, and always-on autopilot included. Your daily budget is a ceiling you control.
Free to analyze: see your personas and ads before you spend a cent.