For b2b service companies
B2B ads that speak to each buyer role in the committee
Build personas for operators, finance leaders, and technical evaluators, stay visible through long sales cycles, and push qualified leads into your CRM via webhooks or API.
Built for consulting, SaaS services, agencies, IT services.
$50 creation credit for new accounts. No contracts. Pause anytime.
Free campaign intelligence brief
Paste your website. We classify your market and recommend a daily budget from published industry Search benchmarks.
How does b2b service companies advertising work on Waverunner?
Waverunner helps B2B service companies reach decision makers on Mobile web and TV with personas per buyer role, Google and Meta through multi-month evaluations, and Zapier or webhook delivery of form fills into your CRM. Developers can also enqueue campaigns and read performance through the REST API and MCP server.
Industry snapshot
What Business Services advertisers face in Search
Published industry medians for planning context. Use them to size a daily budget, not as a forecast of Waverunner delivery.
Median Search CPC
$5.87
Median Search CPL
$93.69
Competition
High
Suggested daily budget
$35.14–$70.28
Typical learning window about 14 days; clearer signal around 45 days at the suggested default of $46.85/day.
Industry Search benchmarks, WordStream by LocaliQ 2026. Source.
Planning aid, not a delivery contract. Figures are published industry Search medians, not Waverunner results.
How should B2B firms tailor ads to different buyer roles?
Finance personas stress ROI, contract terms, and predictable pricing. Operator personas focus on implementation speed and day-to-day workflow wins. Technical evaluators want architecture diagrams, security posture, and integration depth. Waverunner keeps each message on its own Mobile web and TV track so a CFO never sees copy written for a developer comparing API documentation.
Personas share firm credentials but override headlines, proof points, and channel mix for each committee member.
Businesses and personasHow do B2B service companies stay visible through long evaluation cycles?
Enterprise purchases rarely close on the first site visit. Ads across Mobile web, Google, and Meta reach researchers who downloaded a white paper or watched a demo request page without submitting. TV spots reinforce brand recall while procurement runs internal reviews. Together they keep your firm in the shortlist when the buying committee reconvenes weeks later.
Ads on Google, Meta, and other selected channels respect frequency caps so committee members see reminders without feeling stalked across every app.
AudiencesCut onboarding time in half
Operations leaders at mid-market firms use our playbooks to deploy in weeks, not quarters. See the ROI worksheet.
Download guideCan Waverunner send ad leads into Salesforce or HubSpot?
Form fills and demo requests can forward to your CRM through Zapier, webhooks, or custom middleware you control. Each payload includes persona, campaign, and channel metadata so sales knows which buyer role responded. You avoid manual CSV exports and give reps context before the first call without sharing ad platform logins.
Webhook tokens are scoped per business; rotate them from Settings without rebuilding live campaigns.
Tracking setupSecurity review ready documentation
SOC 2 summary, data flow diagrams, and integration checklist for technical evaluators under active RFP review.
Book technical callHow can developers manage B2B campaigns through API or MCP?
The REST API exposes campaign creation, wallet reads, and performance exports for teams that prefer code over clicking. The MCP server wraps the same v1 surface for AI assistants inside your IDE or ops chat. Agencies managing multiple clients can script launches, pause underperforming personas, and pull cost-per-lead reports into internal dashboards nightly.
API keys are org-scoped; MCP inherits the same permissions as the signed-in service account.
MCP serverYour IT partner for cloud migration
See how our engineers plan cutovers, rollback paths, and training for teams moving off legacy infrastructure.
Schedule assessmentGetting started
How b2b service companies launch in 3 steps
- 1
Define buyer roles and offers
Create personas for finance, operations, and technical evaluators with proof points matched to each stage of your sales process.
- 2
Launch Mobile web and TV prospecting
Approve creatives, set daily budget, and connect Google and Meta for researchers who visit key pages without converting.
- 3
Route leads and optimize
Forward form fills via webhook or API, compare cost per qualified lead by persona, and shift wallet funds toward closing roles.
Illustrative campaign
An IT consultancy tired of untagged inbound forms
Example only. Real campaigns are built from your website, personas, and daily budget.
Compare options
Advertising choices for b2b service companies
DIY ad platforms
You manage creatives, targeting, and reporting yourself. Industry Search medians sit near $5.87 CPC and $93.69 CPL for planning context.
Piecemeal stack
Creative, media, and measurement split across vendors. You wait on updates, and reporting often arrives as a deck.
Waverunner
Self-serve Mobile web and TV with built-in creative, site tracking, and autopilot. LinkedIn-only B2B plans miss household reach; generic display lacks role-specific copy; Waverunner combines buyer personas, Mobile web, TV, Google and Meta, CRM webhooks, and API control in one prepaid stack.
Illustrative example
“Webhook delivery into HubSpot finally tagged which persona each demo came from. Our reps stopped asking marketing where the lead originated.”
Pricing
One daily budget. Prepaid wallet. No contracts.
Campaigns charge your daily budget once per active day. New accounts start with $50 of creation credit.
Daily budget
$10–$10,000
Edit anytime. Prepaid wallet; campaigns pause when funds run out.
Creation credit
$50
Earn 10% of campaign days back as credit.
FAQ
Questions b2b service companies ask before launching
Does Waverunner replace LinkedIn for B2B advertising?
Many firms keep LinkedIn for narrow job-title targeting while Waverunner adds Mobile web and TV reach plus Google and Meta across the open web.
Can I push leads into Salesforce via Zapier?
Yes. Connect form fills and demo requests through Zapier or a direct webhook with persona and campaign metadata included.
Is there an API for programmatic campaign management?
Yes. The REST API covers campaign lifecycle, wallet reads, and reporting. MCP exposes the same v1 surface for agent workflows.
How long should a B2B campaign run before judging pipeline?
Plan for at least one full sales cycle. Committee purchases often need several weeks of Google and Meta before demo requests stabilize.
Can agencies manage multiple B2B clients in one org?
Each business profile stays tenant-scoped. Agencies typically use separate orgs or business records per client for clean billing and reporting.
What is the minimum daily budget for B2B advertising?
Campaigns start at $10 per day. Niche enterprise services usually need more to gather qualified lead signal in competitive metros.
How are demo form fills attributed to personas?
The site tag records first-party submissions on your domain and ties them to the persona and channel that drove the visit.
Can technical evaluators see different creative than CFOs?
Yes. Personas isolate messaging, landing pages, and budget so each buyer role gets relevant proof without cross-contamination.
Related industries
Also see
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Strategy, creative, and media, always on.
Always-on performance advertising: we build the ads, find the customers, and keep improving them on autopilot. You run the business.
See personas and ads on creation credit before you spend. Live site reporting, read-only insights chat, and always-on autopilot included. Your daily budget is a ceiling you control.
Free to analyze: see your personas and ads before you spend a cent.