For b2b service companies
B2B ads that speak to each buyer role in the committee
Build buyer profiles for operators, finance leaders, and technical evaluators, stay visible through long sales cycles, and send qualified leads to HighLevel or export them through the API.
Built for consulting, SaaS services, agencies, IT services.
$60 starter credit for new business accounts. No contracts. Pause anytime.
Free campaign intelligence brief
Paste your website. We classify your market and recommend a daily budget from published industry Search benchmarks.
How does b2b service companies advertising work on Waverunner?
Waverunner helps B2B service companies reach decision makers on Mobile web and TV with buyer profiles per buyer role, Google and Meta through multi-month evaluations, and form fills counted through the site tag, a Zapier step, or the conversion webhook, with lead push into HighLevel. Developers can also enqueue campaigns and read performance through the REST API and MCP server.
Industry snapshot
What Business Services advertisers face in Search
Published industry medians for planning context. Use them to size a daily budget, not as a forecast of Waverunner delivery.
Median Search CPC
$5.87
Median Search CPL
$93.69
Competition
High
Suggested daily budget
$35.14–$70.28
Typical learning window about 14 days; clearer signal around 45 days at the suggested default of $46.85/day.
Industry Search benchmarks, WordStream by LocaliQ 2026. Source.
Planning aid, not a delivery contract. Figures are published industry Search medians, not Waverunner results.
How should B2B firms tailor ads to different buyer roles?
Finance buyer profiles stress ROI, contract terms, and predictable pricing. Operator buyer profiles focus on implementation speed and day-to-day workflow wins. Technical evaluators want architecture diagrams, security posture, and integration depth. Waverunner keeps each message on its own Mobile web and TV track so a CFO never sees copy written for a developer comparing API documentation.
Buyer profiles share firm credentials but override headlines, proof points, and channel mix for each committee member.
Businesses & buyer profilesHow do B2B service companies stay visible through long evaluation cycles?
Enterprise purchases rarely close on the first site visit. Ads across Mobile web, Google, and Meta reach researchers who downloaded a white paper or watched a demo request page without submitting. TV spots reinforce brand recall while procurement runs internal reviews. Together they keep your firm in the shortlist when the buying committee reconvenes weeks later.
Ads on Google, Meta, and other selected channels respect frequency caps so committee members see reminders without feeling stalked across every app.
AudiencesCut onboarding time in half
Operations leaders at mid-market firms use our playbooks to deploy in weeks, not quarters. See the ROI worksheet.
Download guideCan Waverunner send ad leads into Salesforce or HubSpot?
Waverunner pushes form fills and completed-call leads into HighLevel today, each tagged with buyer profile, campaign, and channel so sales knows which buyer role responded. HubSpot connects for contact pull to build match lists, not lead push. For Salesforce or another CRM, export conversions through the REST API and load them with middleware you control. Waverunner receives webhook events; it does not send them on.
Conversion webhook tokens are scoped per business; rotate them without rebuilding live campaigns.
Tracking setupSecurity review ready documentation
SOC 2 summary, data flow diagrams, and integration checklist for technical evaluators under active RFP review.
Book technical callHow can developers manage B2B campaigns through API or MCP?
The REST API exposes campaign creation, wallet checkout, ad review, and performance exports for teams that prefer code over clicking. The MCP server wraps the same v1 surface for AI assistants: email signup, then the authenticated tools inside your IDE or ops chat. Agencies managing multiple clients can script launches, pause underperforming buyer profiles, and pull cost-per-lead reports into internal dashboards nightly.
API keys are org-scoped. MCP uses the same key or Cursor OAuth token, so it has the same permissions as REST API v1.
MCP serverYour IT partner for cloud migration
See how our engineers plan cutovers, rollback paths, and training for teams moving off legacy infrastructure.
Schedule assessmentGetting started
How b2b service companies launch in 3 steps
- 1
Define buyer roles and offers
Create buyer profiles for finance, operations, and technical evaluators with proof points matched to each stage of your sales process.
- 2
Launch Mobile web and TV prospecting
Approve creatives, set daily budget, and connect Google and Meta for researchers who visit key pages without converting.
- 3
Route leads and optimize
Push leads into HighLevel or export them through the API, compare cost per qualified lead by buyer profile, and shift wallet funds toward closing roles.
Illustrative campaign
An IT consultancy tired of untagged inbound forms
Example only. Real campaigns are built from your website, buyer profiles, and daily budget.
Compare options
Advertising choices for b2b service companies
DIY ad platforms
You manage creatives, targeting, and reporting yourself. Industry Search medians sit near $5.87 CPC and $93.69 CPL for planning context.
Point tools
Creative, media, and measurement split across vendors. You check each dashboard, then stitch the reporting.
Waverunner
Self-serve Mobile web and TV with built-in creative, site tracking, and autopilot. LinkedIn-only B2B plans miss household reach; generic display lacks role-specific copy; Waverunner combines buyer profiles, Mobile web, TV, Google and Meta, HighLevel lead push, and API control in one prepaid stack.
Illustrative example
“Lead push into HighLevel finally tagged which buyer profile each demo came from. Our reps stopped asking marketing where the lead originated.”
Pricing
One daily budget. Prepaid wallet. No contracts.
Campaigns charge your daily budget once per active day. Direct business signups start with $60 of starter credit in the wallet.
Daily budget
$30–$10,000
Edit anytime. Prepaid wallet; campaigns pause when funds run out.
Starter credit
$60
In your wallet at signup for media and metered ads.
FAQ
Questions b2b service companies ask before launching
Does Waverunner replace LinkedIn for B2B advertising?
Many firms keep LinkedIn for narrow job-title targeting while Waverunner adds Mobile web and TV reach plus Google and Meta across the open web.
Can I push leads into Salesforce or HubSpot?
Not as a push today. HighLevel is the CRM that receives leads directly. HubSpot connects for contact pull only, and other CRMs take conversions from the REST API export.
Is there an API for programmatic campaign management?
Yes. The REST API covers campaign lifecycle, wallet checkout, ad review, and reporting. MCP exposes the same v1 surface for agent workflows, including email signup without a key.
How long should a B2B campaign run before judging pipeline?
Plan for at least one full sales cycle. Committee purchases often need several weeks of Google and Meta before demo requests stabilize.
Can agencies manage multiple B2B clients?
Yes. Agencies get a workspace per client under the agency's brand, so each client's businesses, campaigns, and reporting stay separate while media bills from the agency wallet.
What is the minimum daily budget for B2B advertising?
Campaigns start at $30 per day. Niche enterprise services usually need more to gather qualified lead signal in competitive metros.
How are demo form fills attributed to buyer profiles?
The site tag records first-party submissions on your domain and ties them to the buyer profile and channel that drove the visit.
Can technical evaluators see different creative than CFOs?
Yes. Buyer profiles isolate messaging, landing pages, and budget so each buyer role gets relevant proof without cross-contamination.
Related industries
Also see
Running ads for clients, not your own business? Waverunner for agencies covers brand, client workspaces, how you invoice, and what your margin looks like.
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Ready when you are
Advertising that runs itself.
We build the ads, buy the media, and keep improving on autopilot. Agencies run it for their clients. Businesses run it themselves.
- Live site reporting
- Always-on Autopilot
- Prepaid daily budget
For businesses
Free to analyze: see your buyer profiles and ads before you spend a cent.
$60 starter credit on new business accounts.
For agencies
White-label client campaigns: your brand, your domain, a license plus published unit prices for ads.
We'll name the workspace from your site. Then you add clients.
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