For restaurants
Restaurant ads that fill tables from $10 a day
Show appetizing food creative on Mobile web and TV, target a tight radius, and win back lapsed orderers with a prepaid daily budget you control.
Built for full service, fast casual, delivery-heavy, cafes.
$50 creation credit for new accounts. No contracts. Pause anytime.
Free campaign intelligence brief
Paste your website. We classify your market and recommend a daily budget from published industry Search benchmarks.
How does restaurants advertising work on Waverunner?
Waverunner helps restaurants advertise on Mobile web and TV starting at $10 daily with food-forward creative, radius targeting around each location, and campaigns that bring back lapsed orderers. Shift budget for lunch rushes, weekends, or delivery-heavy weather without long contracts.
Industry snapshot
What Restaurants & Food advertisers face in Search
Published industry medians for planning context. Use them to size a daily budget, not as a forecast of Waverunner delivery.
Median Search CPC
$2.05
Median Search CPL
$30.57
Competition
Low
Suggested daily budget
$11.47–$22.94
Typical learning window about 14 days; clearer signal around 30 days at the suggested default of $15.29/day.
Industry Search benchmarks, WordStream by LocaliQ 2026. Source.
Planning aid, not a delivery contract. Figures are published industry Search medians, not Waverunner results.
Can small restaurants advertise with a $10 daily budget?
Yes. Waverunner campaigns start at $10 per day, enough for a single-location cafe or fast casual shop to test Mobile web near the dining room. Raise spend on Fridays or delivery-heavy snow days, then pause Monday mornings when the kitchen prep takes priority. Prepaid billing means no surprise invoices after a slow week.
Wallet funding is manual or auto-refill; paused days stop daily campaign charges immediately.
Wallet and billingHow should restaurants showcase food in Mobile web and TV ads?
Launch-pack generation pulls dish photography and menu highlights from your site into static Mobile web units and short video cutdowns. Lead with your hero plate, name the price when it helps, and keep copy short for thumb-scrolling feeds. TV spots extend the same visuals to streaming so couch browsers recognize your food before they open a delivery app.
Swap in seasonal photography from the ad library when menus turn without rebuilding the whole campaign.
Creating adsWood-fired pizza tonight
Watch the oven and tonight's specials before you order pickup or patio seating downtown.
View menuHow do restaurants bring back lapsed orderers?
Upload hashed emails or phone records from your POS for lapsed guests who have not ordered in sixty or ninety days. Ads on Google, Meta, and other selected channels show them the dish they used to love with a limited-time offer. Frequency caps keep the reminder friendly, and exclusions prevent active regulars from seeing unnecessary discounts.
Customer list audiences power win-back Mobile web placements; prospecting stays geo-based for new diners.
AudiencesWe miss your usual order
Come back for free delivery on the buffalo bowl you ordered last fall. Valid this week only.
Order againHow tight should restaurant geo targeting be?
Full-service dining usually fits a three-to-eight-mile radius, while delivery-heavy brands may stretch farther if couriers actually arrive on time. Draw one circle per location and exclude areas where you refuse delivery. Mobile web and TV inventory both respect the footprint so suburban spend does not leak into neighborhoods you cannot serve.
Multi-unit groups add a pin per storefront with independent radii and shared wallet funding.
Campaign geoLunch specials until 2 p.m.
Fast casual bowls and salads ready in ten minutes. Order ahead for pickup two blocks from the office park.
Order pickupGetting started
How restaurants launch in 3 steps
- 1
Add your menu and location
Import your site, confirm the storefront address, and pick personas for dine-in, delivery, or cafe dayparts.
- 2
Launch food creative on Mobile web and TV
Approve dish-forward ads, set a radius, and start at $10 daily or higher for weekend pushes.
- 3
Win back lapsed guests and optimize
Upload a lapsed-diner list, track online orders and reservations, and shift budget toward top-performing items.
Illustrative campaign
A neighborhood bistro after a quiet January
Example only. Real campaigns are built from your website, personas, and daily budget.
Compare options
Advertising choices for restaurants
DIY ad platforms
You manage creatives, targeting, and reporting yourself. Industry Search medians sit near $2.05 CPC and $30.57 CPL for planning context.
Piecemeal stack
Creative, media, and measurement split across vendors. You wait on updates, and reporting often arrives as a deck.
Waverunner
Self-serve Mobile web and TV with built-in creative, site tracking, and autopilot. Delivery apps take a quarter of every ticket; boosted social posts vanish in a day; Waverunner gives restaurants owned Mobile web, TV, and win-back lists from $10 daily with food creative they control.
Illustrative example
“We run weekends at $25 daily, pause Mondays, and the lapsed-orderer campaign brought back regulars we thought we lost to delivery apps.”
Pricing
One daily budget. Prepaid wallet. No contracts.
Campaigns charge your daily budget once per active day. New accounts start with $50 of creation credit.
Daily budget
$10–$10,000
Edit anytime. Prepaid wallet; campaigns pause when funds run out.
Creation credit
$50
Earn 10% of campaign days back as credit.
FAQ
Questions restaurants ask before launching
What is the minimum daily budget for a restaurant?
Campaigns start at $10 per day. Many operators raise spend on weekends or holidays and pause slow weekdays.
Can I advertise delivery and dine-in separately?
Yes. Use personas or separate campaigns so delivery promos do not confuse full-service reservation messaging.
How do I bring back customers who stopped ordering?
Upload a hashed list of lapsed guests from your POS and enable win-back ads on Mobile web.
Do I need professional food video before launching?
No. Launch pack uses your site photography; you can upload better dish shots anytime from the ad library.
Can multi-location chains run one account?
Yes. Add each storefront, set its radius, and fund everything from one organization wallet.
Does Waverunner track online orders?
Tag your ordering confirmation pages or connect supported integrations so purchases count as conversions.
Should cafes use TV advertising?
Local streaming TV can introduce morning pastry and coffee specials to households in your radius alongside Mobile web.
Related industries
Also see
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Strategy, creative, and media, always on.
Always-on performance advertising: we build the ads, find the customers, and keep improving them on autopilot. You run the business.
See personas and ads on creation credit before you spend. Live site reporting, read-only insights chat, and always-on autopilot included. Your daily budget is a ceiling you control.
Free to analyze: see your personas and ads before you spend a cent.