For physicians and clinics
Medical practice marketing built for privacy and local reach
Reach new patients on Mobile web and TV with specialty personas, radius targeting around each clinic, and conversion tracking that stays on your website.
Built for primary care, specialty clinics, urgent care.
$50 creation credit for new accounts. No contracts. Pause anytime.
Free campaign intelligence brief
Paste your website. We classify your market and recommend a daily budget from published industry Search benchmarks.
How does physicians and clinics advertising work on Waverunner?
Waverunner gives physicians and clinics a direct path to Mobile web and TV advertising without uploading patient records. Specialty personas, radius targeting, and first-party site tracking show which ads drive appointment requests while keeping clinical data inside your EHR system.
Industry snapshot
What Physicians & Surgeons advertisers face in Search
Published industry medians for planning context. Use them to size a daily budget, not as a forecast of Waverunner delivery.
Median Search CPC
$4.76
Median Search CPL
$40.04
Competition
Moderate
Suggested daily budget
$15.02–$30.03
Typical learning window about 14 days; clearer signal around 45 days at the suggested default of $20.02/day.
Industry Search benchmarks, WordStream by LocaliQ 2026. Source.
Planning aid, not a delivery contract. Figures are published industry Search medians, not Waverunner results.
How do medical clinics advertise without using patient data?
Prospecting stays on Mobile web and TV using geography and interest-based audiences, never uploaded charts or appointment exports. You measure results with a site tag on your public scheduling and confirmation pages. That keeps PHI inside your EHR while still showing which campaigns drove new patient form submissions and phone clicks.
Conversion rules attach to marketing pages and online schedulers, not patient portals or billing systems.
Tracking setupHow should a specialty clinic target patients by location?
Radius targeting draws a mile ring around each clinic so urgent care, primary care, and specialty ads reach people who can realistically visit. Multi-site groups add a pin per address instead of one statewide blast. Waverunner maps your footprint to Mobile web inventory and local TV placements automatically without manual zip lists.
Holdout and state-wide modes exist for research, but most clinics start with a recommended radius from their primary address.
Campaign geoSame-week appointments near you
Board-certified dermatology care within 12 miles of our Riverside clinic. Most new patients seen within five days.
Book onlineCan different medical specialties share one ad account?
Personas split primary care, urgent care, and specialty lines into separate message tracks with their own creatives. A cardiology persona emphasizes diagnostic testing and referral ease, while urgent care pushes walk-in hours and wait transparency. Budget splits keep high-margin specialty campaigns from starving primary care reach during flu season or staffing crunches.
Each persona inherits your business profile but can override headlines, offers, and channel mix independently.
Businesses and personasWalk in today, feel better fast
Open seven days with on-site X-ray. Most visits finished in under an hour for adults and children.
See wait timesWhy do medical practices pair TV with Mobile web prospecting?
Healthcare choices are deliberate. A TV spot that shows your facility, staff credentials, and bedside manner primes Mobile web clicks from people already comparing options online. Clinics often see stronger scheduling-page visits when streaming TV introduces the brand before display ads on Google and Meta reinforces the call to action on phones and tablets.
Launch-pack video includes a TV-length spot plus Mobile web variants derived from the same script and visuals.
Creating adsCare that fits your schedule
Tour our primary care team and see how same-day sick visits and annual exams work under one roof.
Schedule a visitGetting started
How physicians and clinics launch in 3 steps
- 1
Register your clinic website
Waverunner extracts your specialties, locations, and services, then proposes personas for primary, urgent, or specialty care.
- 2
Define radius and approve creatives
Set your draw area, review static and TV ads, and choose a daily budget that matches your new-patient goals.
- 3
Connect scheduling conversions
Place the site tag on confirmation pages, watch appointment requests by persona, and adjust spend toward top performers.
Illustrative campaign
A multi-specialty group opening urgent care
Example only. Real campaigns are built from your website, personas, and daily budget.
Compare options
Advertising choices for physicians and clinics
DIY ad platforms
You manage creatives, targeting, and reporting yourself. Industry Search medians sit near $4.76 CPC and $40.04 CPL for planning context.
Piecemeal stack
Creative, media, and measurement split across vendors. You wait on updates, and reporting often arrives as a deck.
Waverunner
Self-serve Mobile web and TV with built-in creative, site tracking, and autopilot. Self-serve medical ads often violate privacy instincts; Waverunner keeps prospecting off patient files and puts Mobile web, TV, and tracking in one dashboard.
Illustrative example
“We needed local reach without touching chart data. Radius targeting and site-only tracking let us compare primary care and urgent care ads honestly.”
Pricing
One daily budget. Prepaid wallet. No contracts.
Campaigns charge your daily budget once per active day. New accounts start with $50 of creation credit.
Daily budget
$10–$10,000
Edit anytime. Prepaid wallet; campaigns pause when funds run out.
Creation credit
$50
Earn 10% of campaign days back as credit.
FAQ
Questions physicians and clinics ask before launching
Does Waverunner use patient records for medical ad targeting?
No. Prospecting relies on Mobile web and TV with radius geo and interest filters. Conversions come from your own website events, not EHR exports or clinical files.
Can urgent care and primary care run in parallel?
Yes. Create separate personas with distinct creatives and budget splits so walk-in messaging does not overlap with annual exam campaigns.
What pages should a clinic tag for conversion tracking?
Tag online scheduling confirmations, thank-you pages after contact forms, and phone-click events on mobile. Avoid secure patient portals.
How much should a specialty clinic spend per day?
Budgets start at $10 per day. Higher-cost specialties may need more to exit learning, but you control raises and pauses directly.
Is TV advertising practical for a single-location practice?
Local streaming TV reaches households in your radius alongside Mobile web. Launch-pack creative includes both without a separate production cycle.
Can we pause ads during staffing shortages?
Yes. Pause anytime from the campaign dashboard. Billing stops for paused days, and you resume when capacity returns.
How does Waverunner handle multiple clinic addresses?
Add each location, set its radius, and attach the personas that should serve that geography. One wallet funds every campaign in the org.
Related industries
Also see
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Strategy, creative, and media, always on.
Always-on performance advertising: we build the ads, find the customers, and keep improving them on autopilot. You run the business.
See personas and ads on creation credit before you spend. Live site reporting, read-only insights chat, and always-on autopilot included. Your daily budget is a ceiling you control.
Free to analyze: see your personas and ads before you spend a cent.