For dental practices
Dental practice ads that fill chairs
Launch Mobile web and TV campaigns with personas for each service line, radius targeting around your office, and first-party tracking that respects patient privacy.
Built for general dentistry, cosmetic, orthodontics, pediatric.
$50 creation credit for new accounts. No contracts. Pause anytime.
Free campaign intelligence brief
Paste your website. We classify your market and recommend a daily budget from published industry Search benchmarks.
How does dental practices advertising work on Waverunner?
Waverunner helps dental practices run Mobile web and TV ads in one self-serve product. Build personas for general, cosmetic, orthodontic, and pediatric service lines, target a radius around each location, and measure new patient interest with privacy-safe first-party tracking on your site.
Industry snapshot
What Dentists & Dental Services advertisers face in Search
Published industry medians for planning context. Use them to size a daily budget, not as a forecast of Waverunner delivery.
Median Search CPC
$8.00
Median Search CPL
$72.97
Competition
Moderate
Suggested daily budget
$27.37–$54.74
Typical learning window about 14 days; clearer signal around 45 days at the suggested default of $36.49/day.
Industry Search benchmarks, WordStream by LocaliQ 2026. Source.
Planning aid, not a delivery contract. Figures are published industry Search medians, not Waverunner results.
How do dental practices advertise different service lines separately?
Separate personas let each dental service line speak to the right patient. Cosmetic whitening ads can emphasize before-and-after confidence, while pediatric lines focus on gentle visits and flexible scheduling. Each persona gets its own Mobile web and TV mix, so general dentistry never competes with specialty messaging in the same creative set.
Map general dentistry, cosmetic, orthodontics, and pediatric care to distinct personas with tailored headlines, offers, and creative angles.
Businesses and personasHow should a dental office target patients near its location?
Radius targeting keeps your dental ads in neighborhoods where patients actually drive to your chair. Set one or multiple locations with a mile radius that matches your draw area, and Waverunner maps that footprint to Mobile web and TV inventory. When you open a second office, add another pin instead of rebuilding the whole campaign from scratch.
Multi-location radius controls let group practices and DSO locations run distinct geo footprints from one account.
Campaign geoBright smiles, close to home
New-patient special for families within 8 miles of our Main Street office. Evening appointments available.
Book a visitWhy do dental practices run TV spots alongside Mobile web ads?
TV builds trust before someone ever clicks. A short spot that shows your team, office, and chair-side care makes Mobile web, Google, and Meta feel familiar instead of cold. Dental decisions take time, so pairing TV reach with Ads across Mobile web, Google, and Meta keep your practice top of mind while prospects compare options online over several weeks.
Launch-pack TV spots and static Mobile web units ship from the same campaign workflow without a separate production vendor.
Creating adsMeet the team behind your smile
Tour our modern office and see how gentle dentistry works for busy families in your neighborhood.
Schedule onlineHow can dental practices track new patient interest without sharing PHI?
Install Waverunner's site tag on your booking and thank-you pages to count form fills and appointment requests as conversions. The tag records page events on your domain only, never patient charts or portal data. You see which ads and personas drove consult requests while keeping clinical records inside your practice management system.
Conversion rules fire on thank-you URLs and booking confirmations, not on secure patient portals.
Tracking setupReady for your first visit?
Request a new-patient appointment in two minutes. Our front desk confirms within one business day.
Request appointmentGetting started
How dental practices launch in 3 steps
- 1
Add your practice and service lines
Enter your website, confirm your address, and create personas for general, cosmetic, orthodontic, or pediatric care.
- 2
Set radius and launch Mobile web plus TV
Pick your draw radius, review generated static and video ads, and go live with a daily budget you control.
- 3
Track consult requests and refine
Connect your site tag, watch which personas drive booking form fills, and shift budget toward what converts.
Illustrative campaign
A cosmetic-focused practice near three competitors
Example only. Real campaigns are built from your website, personas, and daily budget.
Compare options
Advertising choices for dental practices
DIY ad platforms
You manage creatives, targeting, and reporting yourself. Industry Search medians sit near $8.00 CPC and $72.97 CPL for planning context.
Piecemeal stack
Creative, media, and measurement split across vendors. You wait on updates, and reporting often arrives as a deck.
Waverunner
Self-serve Mobile web and TV with built-in creative, site tracking, and autopilot. DIY dental ads scatter budget across generic clicks; Waverunner bundles personas, Mobile web, TV, and tracking in one prepaid workflow.
Illustrative example
“We run TV plus Mobile web for cosmetic and pediatric lines from one daily budget. The radius tool matched how far patients actually drive.”
Pricing
One daily budget. Prepaid wallet. No contracts.
Campaigns charge your daily budget once per active day. New accounts start with $50 of creation credit.
Daily budget
$10–$10,000
Edit anytime. Prepaid wallet; campaigns pause when funds run out.
Creation credit
$50
Earn 10% of campaign days back as credit.
FAQ
Questions dental practices ask before launching
Can my practice run dental ads without a full-time media team?
Yes. Waverunner generates creatives, sets up Mobile web and TV placements, and tracks conversions from your site. You approve the campaign and adjust budget yourself. Agencies can also run client practices under one organization.
Can a dental group run different personas for each location?
Yes. Add multiple business locations, assign personas per service line, and set a radius around each office without duplicating accounts.
What is the minimum daily budget for a dental practice?
Plans start at $10 per day. Competitive markets may need more to gather signal, but you can pause or raise budget anytime from the dashboard.
Does Waverunner handle HIPAA-compliant ad targeting?
Waverunner never uploads patient records for targeting. Prospecting runs on Mobile web and TV using geo and interest signals, while conversions come only from your own site events.
How quickly can a new dental campaign start serving?
After you approve creatives and fund your wallet, distribution typically completes within a business day. TV inventory may take slightly longer to clear.
Can I advertise Invisalign and general dentistry in one campaign?
Use separate personas so orthodontic messaging does not dilute general dentistry ads. Each persona gets its own creative set and budget split.
Related industries
Also see
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Strategy, creative, and media, always on.
Always-on performance advertising: we build the ads, find the customers, and keep improving them on autopilot. You run the business.
See personas and ads on creation credit before you spend. Live site reporting, read-only insights chat, and always-on autopilot included. Your daily budget is a ceiling you control.
Free to analyze: see your personas and ads before you spend a cent.