For real estate agents and brokers
Real estate ads that farm your zips and reach serious shoppers across channels
Split buyer, seller, and investor personas, farm zips and cities, reach listing viewers on every selected channel, and build team brand familiarity on TV.
Built for residential agents, brokerages, listing teams.
$50 creation credit for new accounts. No contracts. Pause anytime.
Free campaign intelligence brief
Paste your website. We classify your market and recommend a daily budget from published industry Search benchmarks.
How does real estate agents and brokers advertising work on Waverunner?
Waverunner helps real estate agents and brokers advertise on Mobile web and TV with buyer, seller, and investor personas, zip and city farming for territory focus, Google and Meta for listing browsers, and TV spots that introduce your team before the first showing.
Industry snapshot
What Real Estate advertisers face in Search
Published industry medians for planning context. Use them to size a daily budget, not as a forecast of Waverunner delivery.
Median Search CPC
$3.22
Median Search CPL
$102.51
Competition
High
Suggested daily budget
$38.45–$76.89
Typical learning window about 7 days; clearer signal around 60 days at the suggested default of $51.26/day.
Industry Search benchmarks, WordStream by LocaliQ 2026. Source.
Planning aid, not a delivery contract. Figures are published industry Search medians, not Waverunner results.
How do agents separate buyer, seller, and investor ad personas?
A buyer persona highlights neighborhood tours, mortgage-ready checklists, and open house calendars. Seller personas emphasize pricing strategy, staging support, and days-on-market results. Investor personas focus on cap rates and renovation comps. Each track gets its own Mobile web and TV mix so first-time buyers never see flip-oriented jargon meant for cash buyers.
Personas inherit brokerage credentials but override headlines, listings, and channel weights independently.
Businesses and personasHow should agents farm specific zips and cities?
Select zip lists or city names that match your farm territory instead of blasting an entire metro. Listing teams can run separate geo sets for suburban move-up markets and urban condo corridors. Mobile web and TV inventory respects those boundaries so your brand shows up where you actually hold open houses and pocket listings.
Zip, city, and radius modes combine when you cover multiple farm areas from one organization wallet.
Campaign geoNew listings in Riverside Heights
Three-bedroom homes with updated kitchens listed this week. Private tours available within 24 hours.
See homesHow can brokerages reach shoppers who viewed listings online on every channel?
Your channels keep reaching shoppers who studied property pages or saved searches but have not booked a tour. Show the exact listing when possible, or rotate fresh inventory in the same zip farm. Frequency caps keep reminders professional, and exclusions prevent closed clients from seeing buyer prospecting meant for new leads.
Listing viewers keep seeing your brokerage on Google and Meta under each persona; new households stay geo-farmed on Mobile web and TV.
AudiencesStill comparing in Oak Park?
Two updated colonials just hit the market with finished basements. Book a Saturday walkthrough online.
Tour homesWhy do listing teams run TV brand spots for real estate?
Home shoppers spend weeks on couches before calling an agent. A TV spot introducing your team, sold signs, and client stories makes your Mobile web and Meta ads feel like a brokerage they already know. Seller personas benefit too: homeowners researching agents on streaming see your farm expertise before the first listing appointment.
Launch-pack TV creative complements listing-specific Mobile web units without a separate production timeline.
Creating adsYour neighborhood listing team
Watch how our agents market homes from preview to closing across the zips we farm every day.
Meet the teamGetting started
How real estate agents and brokers launch in 3 steps
- 1
Add your brokerage and farm areas
Enter your website, confirm office locations, and create personas for buyers, sellers, and investors.
- 2
Launch Mobile web and TV by zip or city
Approve listing and brand creatives, select farm zips or cities, and fund a daily budget you control.
- 3
Reach shoppers across channels and refine
Tag listing pages, watch which farms drive tour requests, and shift spend toward personas with the best conversion rate.
Illustrative campaign
A listing team expanding into a new zip farm
Example only. Real campaigns are built from your website, personas, and daily budget.
Compare options
Advertising choices for real estate agents and brokers
DIY ad platforms
You manage creatives, targeting, and reporting yourself. Industry Search medians sit near $3.22 CPC and $102.51 CPL for planning context.
Piecemeal stack
Creative, media, and measurement split across vendors. You wait on updates, and reporting often arrives as a deck.
Waverunner
Self-serve Mobile web and TV with built-in creative, site tracking, and autopilot. Portal ads rent your leads back to you; postcard farms cannot reach site visitors across channels; Waverunner ties real estate personas, zip farming, Mobile web, TV, and listing ads on Google and Meta to tours you book.
Illustrative example
“Zip farming on Mobile web plus a TV team spot made our name familiar before open houses, and Google and Meta brought back shoppers who ghosted after the first listing view.”
Pricing
One daily budget. Prepaid wallet. No contracts.
Campaigns charge your daily budget once per active day. New accounts start with $50 of creation credit.
Daily budget
$10–$10,000
Edit anytime. Prepaid wallet; campaigns pause when funds run out.
Creation credit
$50
Earn 10% of campaign days back as credit.
FAQ
Questions real estate agents and brokers ask before launching
Can I farm specific zips instead of a whole metro?
Yes. Select zip lists or city names that match your territory. Mobile web and TV respect those boundaries.
Should buyers and sellers use separate personas?
Yes. Separate personas keep listing acquisition copy away from open-house promos meant for active shoppers.
How do I reach someone again who viewed a listing?
Install the site tag on property pages. Mobile web and Meta keep showing relevant inventory when possible.
What is the minimum daily budget for a real estate agent?
Campaigns start at $10 per day. Competitive farm areas often need more data, but you can pause anytime.
Can brokerages run team TV spots and listing ads together?
Yes. Launch-pack TV introduces your brand while Mobile web units promote specific farms and active listings.
Does Waverunner track tour requests and valuation forms?
Tag your scheduling and thank-you pages so completed requests count as conversions in performance reporting.
Can investor personas run separately from residential buyers?
Yes. Investor messaging gets its own creatives and budget split so flip-oriented copy does not confuse first-time buyers.
Related industries
Also see
Campaign intelligence
A real brief from your website, not a budget slider
We read your site, classify the market, and recommend daily spend and a learning timeline from published industry Search benchmarks plus our mobile-web reach math. Planning aid, not a delivery contract.
Strategy, creative, and media, always on.
Always-on performance advertising: we build the ads, find the customers, and keep improving them on autopilot. You run the business.
See personas and ads on creation credit before you spend. Live site reporting, read-only insights chat, and always-on autopilot included. Your daily budget is a ceiling you control.
Free to analyze: see your personas and ads before you spend a cent.