Install on any website (HTML)

Part of Waverunner’s always-on, site-measured performance stack. If your site is hand-coded or built on a platform we don't have a dedicated guide for, the rule is universal: the snippet goes inside <head>, on every page.

First, copy your snippet

Your snippet is one line of code that looks like this, with YOUR_SITE_TOKEN replaced by a code that is unique to your website:

<script async src="https://waverunner.adwave.com/t/YOUR_SITE_TOKEN"></script>

Get the real one from your Waverunner account: sign in to copy your site's snippet. You'll land on the Tracking page, which shows your personalized snippet with a Copy snippet button. Each website (business) in your account has its own snippet. If you run more than one site, pick the right one with the switcher at the top of the page. Copy it there, then follow the steps below.

Don't copy the example above: it contains a placeholder instead of your real site token, so nothing would be recorded.

Paste it before </head>

Open the HTML template that every page shares (a layout, header include, or base template) and paste the snippet on its own line, just before the closing </head> tag:

<head>
  ...your existing tags...
  <script async src="https://waverunner.adwave.com/t/YOUR_SITE_TOKEN"></script>
</head>

It must be on every page, not just the homepage. Waverunner follows a visitor from the ad click through to the purchase or sign-up, wherever that happens.
If your site has no shared template, paste it into the <head> of each HTML file.
The async attribute is already in the snippet: it loads in the background and never slows your page down or changes how it looks.

Save and deploy/publish your site the way you normally would.

Using a framework like Next.js, Astro, or Rails? Put the snippet in the root layout / application layout so it renders into <head> on every route. The tag is SPA-aware and tracks client-side route changes automatically.

Check that it's working

Open your website in a new browser tab and load any page.
Go back to the Tracking page in Waverunner (you'll be asked to sign in if you aren't already). The banner at the top turns green on its own the moment your first visit arrives, usually within a few seconds. No need to reload the page.

If the banner stays amber after a minute, re-check the steps above: the most common causes are pasting the example snippet instead of your personalized one, or forgetting to save or publish the change.