# Waverunner

> Always-on performance advertising for agencies and for businesses. We build the ads, find the customers, and keep improving them on autopilot.

Canonical site: https://waverunner.adwave.com
Support: support@adwave.com

## Summary

Waverunner is always-on performance advertising. Agencies run campaigns for their clients under the agency's brand, with a workspace per client, a license, and published unit prices for ad creation. Businesses can also run their own campaigns: paste a website URL and we build buyer profiles and ads, then buy media across Mobile web, Mobile apps, TV, Google, Meta, and Reddit from one prepaid daily budget. TikTok is early access; Audio, OOH, and Pinterest are on the way. Each channel moves from Preparing, to Starting, to Live. Results are measured on the advertiser's site with a first-party tag, not invented dashboard numbers. For businesses there are no subscriptions and no contracts: the daily budget is a ceiling, and campaigns pause when the wallet runs dry.

## Facts AI should not invent

- Results are measured on the advertiser's site with their own tag, not invented ROAS dashboards.
- The Intelligence Brief is labeled Estimated: a planning aid, not a delivery contract.
- For businesses there are no subscriptions and no contracts. Daily budget is a prepaid ceiling. Agencies pay a license plus published unit prices for ad creation.
- Campaigns start from $30 per day.
- Channel states are Preparing, Starting, and Live.
- Agents connect at https://waverunner.adwave.com/api/mcp (signup without a key, then the same operations as REST API v1).

## Industries

- [https://waverunner.adwave.com/for](https://waverunner.adwave.com/for): Industry landing page hub
- [https://waverunner.adwave.com/for/apparel](https://waverunner.adwave.com/for/apparel): Apparel and jewelry brands run Mobile web and TV with Catalog Video, Launch pack social video, Google and Meta, and buyer lookalikes.
- [https://waverunner.adwave.com/for/arts-entertainment](https://waverunner.adwave.com/for/arts-entertainment): Venues and events run flight-based Mobile web and TV ads with end dates, DMA and city targeting, TV promos, and ticket sales tracked back to each campaign.
- [https://waverunner.adwave.com/for/auto-dealers](https://waverunner.adwave.com/for/auto-dealers): Auto dealers run Mobile web and TV ads with inventory Catalog Video, DMS Audience boost, and buyer profiles for new, used, and service drive.
- [https://waverunner.adwave.com/for/auto-repair](https://waverunner.adwave.com/for/auto-repair): Auto repair shops run Mobile web and TV with service win-back, radius targeting, and TV trust spots. Plan around ~$30 industry CPL Search benchmarks.
- [https://waverunner.adwave.com/for/business-services](https://waverunner.adwave.com/for/business-services): B2B service companies run Mobile web and TV ads with buyer-role profiles, Google and Meta, HighLevel lead push, and REST API plus MCP integrations.
- [https://waverunner.adwave.com/for/dentists](https://waverunner.adwave.com/for/dentists): Run dental ads on Mobile web and TV with service-line buyer profiles, radius targeting, and privacy-safe site tracking.
- [https://waverunner.adwave.com/for/ecommerce](https://waverunner.adwave.com/for/ecommerce): Ecommerce brands run Mobile web and TV ads with Catalog Video, Shopify order webhooks, Google and Meta, and buyer lookalikes from your store data.
- [https://waverunner.adwave.com/for/education](https://waverunner.adwave.com/for/education): Schools and course businesses run Mobile web and TV ads with career-switcher and parent buyer profiles, state or national reach, and Google and Meta.
- [https://waverunner.adwave.com/for/finance-and-insurance](https://waverunner.adwave.com/for/finance-and-insurance): Finance and insurance firms run Mobile web and TV with state-level geo for licensed footprints, product-line buyer profiles, and honest 60-day signal timelines.
- [https://waverunner.adwave.com/for/furniture](https://waverunner.adwave.com/for/furniture): Furniture stores run Mobile web and TV with Catalog Video, showroom radius, delivery zips, and Google and Meta for floor browsers.
- [https://waverunner.adwave.com/for/gyms-and-fitness](https://waverunner.adwave.com/for/gyms-and-fitness): Gyms and fitness studios run Mobile web and TV with editable daily budgets, lapsed-member win-back, member-list lookalikes, and radius targeting.
- [https://waverunner.adwave.com/for/home-services](https://waverunner.adwave.com/for/home-services): Home service companies run Mobile web and TV with multi-location radius, seasonal budgets, and trade-specific buyer profiles for HVAC, roofing, and plumbing.
- [https://waverunner.adwave.com/for/industrial](https://waverunner.adwave.com/for/industrial): Industrial suppliers run Mobile web and TV ads with niche-role buyer profiles, national or state reach, Google and Meta, and RFQ conversion tracking.
- [https://waverunner.adwave.com/for/law-firms](https://waverunner.adwave.com/for/law-firms): Law firms run Mobile web and TV ads with practice-area buyer profiles. Compare display plus TV to $9.87 search CPC medians with honest 60-day signal timelines.
- [https://waverunner.adwave.com/for/medical-practices](https://waverunner.adwave.com/for/medical-practices): Physicians and clinics run Mobile web and TV ads with radius targeting, specialty buyer profiles, and first-party site tracking. No patient data uploads.
- [https://waverunner.adwave.com/for/personal-services](https://waverunner.adwave.com/for/personal-services): Personal service providers run Mobile web and TV for booked appointments with radius targeting, buyer profiles, past-customer win-back, and Launch packs.
- [https://waverunner.adwave.com/for/pet-services](https://waverunner.adwave.com/for/pet-services): Pet care businesses run Mobile web and TV with new pet parent and current client buyer profiles, radius targeting, and grooming or boarding re-engagement.
- [https://waverunner.adwave.com/for/real-estate](https://waverunner.adwave.com/for/real-estate): Real estate agents run Mobile web and TV with buyer, seller, and investor buyer profiles, zip and city farming, Google and Meta, and team brand TV spots.
- [https://waverunner.adwave.com/for/restaurants](https://waverunner.adwave.com/for/restaurants): Restaurants run Mobile web and TV ads from $30 daily with food creative, radius targeting, and campaigns that bring back lapsed orderers.
- [https://waverunner.adwave.com/for/salons-and-spas](https://waverunner.adwave.com/for/salons-and-spas): Salons, spas, and barbershops run Mobile web and TV with color, bridal, and grooming buyer profiles, radius targeting, social video, and past-client win-back.
- [https://waverunner.adwave.com/for/sports-and-recreation](https://waverunner.adwave.com/for/sports-and-recreation): Sports and recreation businesses run seasonal Mobile web and TV flights with DMA or radius targeting, budget edits, and merch versus membership buyer profiles.
- [https://waverunner.adwave.com/for/staffing-and-recruiting](https://waverunner.adwave.com/for/staffing-and-recruiting): Staffing and recruiting firms run Mobile web and TV ads with separate employer and talent buyer profiles, state targeting, and Google and Meta.
- [https://waverunner.adwave.com/for/travel](https://waverunner.adwave.com/for/travel): Hotels and travel businesses run Mobile web and TV ads in feeder-market DMAs, inspire bookings on TV, win back past guests, and track reservations via webhooks.

## Product

- [https://waverunner.adwave.com/](https://waverunner.adwave.com/): Homepage
- [https://waverunner.adwave.com/pricing](https://waverunner.adwave.com/pricing): Pricing
- [https://waverunner.adwave.com/docs](https://waverunner.adwave.com/docs): Documentation
- [https://waverunner.adwave.com/docs/api](https://waverunner.adwave.com/docs/api): REST API v1 (JSON, bearer API key)
- [https://waverunner.adwave.com/docs/mcp](https://waverunner.adwave.com/docs/mcp): MCP server for AI agents (signup, wallet, campaigns, reporting)
- [https://waverunner.adwave.com/faq](https://waverunner.adwave.com/faq): FAQ
- [https://waverunner.adwave.com/about](https://waverunner.adwave.com/about): About
- [https://waverunner.adwave.com/contact](https://waverunner.adwave.com/contact): Contact
- [https://waverunner.adwave.com/security](https://waverunner.adwave.com/security): Security
- [https://waverunner.adwave.com/privacy](https://waverunner.adwave.com/privacy): Privacy Policy
- [https://waverunner.adwave.com/terms](https://waverunner.adwave.com/terms): Terms of Service
- [https://waverunner.adwave.com/data-deletion](https://waverunner.adwave.com/data-deletion): Data deletion instructions
- [https://waverunner.adwave.com/agencies](https://waverunner.adwave.com/agencies): Waverunner for agencies (create a workspace)
- [https://waverunner.adwave.com/docs/agencies](https://waverunner.adwave.com/docs/agencies): Agency docs
- [https://waverunner.adwave.com/partners](https://waverunner.adwave.com/partners): Partner program
- [https://waverunner.adwave.com/partners/terms](https://waverunner.adwave.com/partners/terms): Partner program terms
- [https://waverunner.adwave.com/blog](https://waverunner.adwave.com/blog): Blog

## API and MCP

- MCP Streamable HTTP: https://waverunner.adwave.com/api/mcp
- Unauthenticated MCP tools: signup_start, signup_poll (email one-time code; returns an API key once). A presented invalid or revoked Bearer is HTTP 401, not signup.
- Authenticated MCP: same operations as REST API v1 (businesses, campaigns, wallet checkout, ad review, tracking, Catalog Video, agency Scale tools).
- Agency Scale: list/create/get/update child clients; operatingMode managed|self_serve; offboard_agency_client / restore_agency_client (disable does not delete; restore does not resume campaigns); child campaign report/analytics; cost CSV.
- New campaigns stamp followSpend on unless the caller passes false.
- Cursor OAuth: static client cursor-mcp, PKCE S256. Discovery: https://waverunner.adwave.com/.well-known/oauth-authorization-server and https://waverunner.adwave.com/.well-known/oauth-protected-resource
- REST: https://waverunner.adwave.com/api/v1/ with Authorization: Bearer <api-key>. Keys are shown once; no required prefix.
- Wallet top-up from an agent: create_wallet_checkout or POST /api/v1/wallet/checkout (hosted Stripe URL; never send card numbers).
- Launch charges the prepaid wallet. New business accounts start with $60 starter credit. All money values are integer cents.

## Insights

- [https://waverunner.adwave.com/blog](https://waverunner.adwave.com/blog): Performance TV and advertising insights
- [https://waverunner.adwave.com/blog/performance-tv-advertising](https://waverunner.adwave.com/blog/performance-tv-advertising): Performance TV advertising measures streaming TV against visits, leads, and sales, not vanity reach. How it differs from brand TV and who it is for.
- [https://waverunner.adwave.com/blog/why-streaming-tv-needs-other-channels](https://waverunner.adwave.com/blog/why-streaming-tv-needs-other-channels): Streaming TV alone is a void for most local advertisers. Pair TV with Mobile web and search so your spot is not the only time people meet your brand.
- [https://waverunner.adwave.com/blog/performance-tv-for-local-businesses](https://waverunner.adwave.com/blog/performance-tv-for-local-businesses): How local businesses run performance TV on streaming with daily budgets, geo targeting, and Mobile web support instead of multimillion-dollar brand flights.
- [https://waverunner.adwave.com/blog/connected-tv-vs-linear-tv](https://waverunner.adwave.com/blog/connected-tv-vs-linear-tv): Compare connected TV and linear TV for performance marketers: addressability, pacing, measurement, and when each format still earns budget.
- [https://waverunner.adwave.com/blog/measure-streaming-tv-performance](https://waverunner.adwave.com/blog/measure-streaming-tv-performance): Measure streaming TV with site visits, conversions, assisted outcomes, and holdouts. Stop judging CTV only with last-click attribution.
- [https://waverunner.adwave.com/blog/mobile-web-and-streaming-tv](https://waverunner.adwave.com/blog/mobile-web-and-streaming-tv): Why Mobile web and streaming TV belong in one performance plan: attention on the big screen, action on the phone, one daily budget you can edit.
- [https://waverunner.adwave.com/blog/waverunner-for-agencies](https://waverunner.adwave.com/blog/waverunner-for-agencies): How agencies run always-on performance ads for clients: a workspace per client, your brand and domain, a license, and published unit prices for ad creation.